General Atlantic, Silver Lake to Acquire A Place for Mom

SEATTLE — Technology investor Silver Lake and equity firm General Atlantic have agreed to acquire A Place For Mom, a Seattle-based seniors housing referral service. The seller is the company’s current main investor, Warburg Pincus. The price was not disclosed.

General Atlantic and Silver Lake will own equal stakes in A Place for Mom, which will continue to be led by CEO Sean Kell and the company's existing management team.

Established in 2000, the consumer-facing web program connects potential residents and their families to a network of over 18,500 senior living providers in the U.S. and Canada. The program helps consumers navigate the process of finding independent living, assisted living, residential care homes, memory care and home care.

The new owners plan to further develop the program as more people turn to the Internet for important decisions regarding seniors housing. Investments will include expanding cloud-based initiatives, data collection and analytics.

As part of their firms' investment in A Place for Mom, Greg Mondre and Adam Karol from Silver Lake and Anton Levy and Robbert Vorhoff from General Atlantic will join the company's board of directors.

William Blair & Company and Willkie Farr & Gallagher advised A Place for Mom in the transaction, which is subject to customary approvals and closing conditions.

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