VERO BEACH, Fla. — Watercrest Senior Living Group has hired Laurie Venden in a newly created role as sales specialist, supporting sales and marketing leadership for all the company’s senior living communities.
Venden will utilize her expertise in sales growth, census management and marketing strategy to support the communities’ sales efforts, assist with coaching and onboarding new community relations directors, and prepare new community sales offices for opening.
Venden most recently worked at a premier assisted living and memory care community, where she maintained a nearly perfect 100 percent occupancy for eight years in a competitive market. She has received several awards for Sales Director of the Year, earning the role of mentor for multiple communities, and achieving identification as a Yardi specialist.
Watercrest is a Vero Beach-based owner-operator of seniors housing communities in Florida, Georgia, South Carolina and Virginia.