ATLANTA — Marketing specialist Kevin Miles has authored a new book titled Senior Living Marketing.
Drawing on Miles’s extensive experience as a senior living marketing consultant and fractional chief marketing officer, the book serves as a practical guide to industry fundamentals, business and marketing strategy, branding and positioning, sales and marketing alignment, performance measurement and digital and analog tactics. The book also addresses marketing considerations for specific seniors housing product types, including active adult, independent living, assisted living and memory care.
Written in the style of a textbook, the book is targeted toward both community- and corporate-level marketing professionals. Senior Living Marketing features charts, frameworks, real-world examples and appendices with a senior living sales and marketing technology overview and a practical guide to building an end-to-end marketing function.
Based in Atlanta, Miles has more than 30 years of marketing leadership experience across multiple industries.