Re-Launch Marketing in the COVID-19 Era with a Phased Approach

Resident safety correctly took priority, but now occupancy concerns loom. By Sharon Brooks As the coronavirus pandemic reached the tipping point on the public’s radar, senior living was 100 percent focused on resident safety. Marketing questions loomed but weren’t high

Question of the Month: Hospitality vs. Healthcare

Should assisted living be marketed primarily as a hospitality model or a healthcare model and why? By Meredith Mills Chief Operating Officer Country Meadows Retirement Communities I have always argued that anyone who is still asking himself or herself this

Skilled Nursing Residents Deserve Better than ‘Warehousing’

The seniors housing industry, government and society as a whole must collaborate to improve care for our frailest seniors. By Martin Siefering, Principal and Senior Living Practice Leader, Perkins Eastman “When we, as a society, see that it’s appropriate to

Independent Living Operators Can Focus on Facebook During Quarantine

Organic social media content is more important than ever during COVID-19 pandemic for residents and prospects. By Greg Eves, United Group of Companies Independent living is a lifestyle choice for seniors. Whether prospective residents are looking to downsize their home,

Mall Redevelopment is a Growing Trend

Active adult emerges as new market for work-live-play conversions. By Tom Thrasher, Kaufman Lynn Construction The term “re-urbanization” has often been used to describe the movement of people back into an area that has been previously abandoned and is usually

Lender Q&A: Capital Markets Are Up to the Challenge

Even in the face of low occupancy, overbuilding, labor issues and a global pandemic, lenders have faith in seniors housing as an asset class. By Jeff Shaw There’s no doubt that seniors housing faces challenges that other sectors do not.

Tech Can Ease the Pain of Pandemic

How you can help staff streamline external communication efforts during COVID-19. By Michael Eidsaune, CEO, Carely It’s been more than five weeks since family members have been able to visit their loved ones in senior living facilities due to coronavirus,

Four Infection Control Ideas for Even After COVID-19

This pandemic could change the design and programming of seniors housing forever. By Russ Garber, M+A Architects Our senior citizens are wise and brave and giving, but they are also among our most vulnerable loved ones. For the many in

The Next Big Amenities in Senior Housing: Programming and Services

Health, socialization and transportation are top on seniors’ ‘want’ lists for a new home. By John R. Williams, Avanath Capital Management There is a renaissance underway in the seniors housing industry. Today’s seniors are more active and engaged than ever

Design for Future Seniors

Tomorrow’s seniors will want flexibility, privacy and intergenerational living. By Marissa Kasdan, KTGY Architecture + Planning Seniors housing, as a market segment, has had a relatively limited history in the United States. Early examples of seniors housing were for those

Is It Time to Break Up with Your Operator?

Investors should seek out managers with low turnover, local knowledge and solid standardized practices. By Jess Stonefield Market demographics are just one set of factors that impact a seniors housing investment. Another factor, and arguably a more important one, is

Are We Missing the Mark with Baby Boomers?

Independence, technology and affordability hold the keys to winning them over. By Dean Maddalena, President, StudioSIX5 What do boomers want?  It’s the question on everyone’s mind as we near the entry of the first baby boomers into senior living. Approximately

James Flynn Oversees Melding of Three Brands

CEO of Hunt Real Estate Capital is tasked with consolidating Lancaster Pollard, RED Capital Group and Hunt into a lending powerhouse. By Matt Valley It may not be a household name just yet, but ORIX USA is certainly making its

Question of the Month: Labor Impact on ROI

With workforce expenses continuing to pose a challenge to operators, should investors lower ROI expectations? Tech softens the blow By Geert Houben Founder & CEO Cubigo It’s been well noted that 2020 is poised to be a year of disruption,

Active Adult: With Great Opportunity Comes Great Challenge

Collaborations with builders and designers could help developers achieve profitability in this growing sector. By Drew Blaylock, Director of Preconstruction, ARCO Living Group As developers work to stay in front of the changing seniors housing market, the development of active

What Seniors Want Now

Change your approach to resident engagement, as demands have shifted drastically. By Eric Eichhorst, Director of Sales and Marketing, Applewood Since I started my senior living career in 2004, resident interest drivers have changed and changed again, several times over.

The SHB Interview: Tana Gall, President, Merrill Gardens

Executive returns to her old position at a time of explosive growth for the owner-operator. By Jeff Shaw Tana Gall is returning to a familiar role at a familiar company. Gall took over the reins at Seattle-based owner-operator Merrill Gardens

Six First-Impression Pitfalls in Seniors Housing

Don’t let the small stuff damage your move-ins. (Editor’s Note: Bobby Towery passed away suddenly in October 2019 shortly after submitting this column. With ProMatura’s permission, we are publishing it in memoriam.) By Bobby Towery, ProMatura A few overgrown bushes

Company Profile: United Group of Companies

United We Stand Owner-operator United Group of Companies finds success using its diverse real estate background and targeting middle-class seniors. By Jeff Shaw When real estate developer United Group entered the seniors housing sector in the late 1990s, it sensed

Question of the Month: Storylines for 2020

What will be the biggest storyline in 2020? Is this our rebound year? By Aron Will Vice Chairman, National Senior Housing CBRE Capital Markets With construction waning and the culling of many non-strategic assets having taken place over the past

Technological Tools Need to Talk To Each Other

Considering interoperability can boost a facility’s bottom line. By Danielle Myers, general manager, Status Solutions Operating a senior living facility is a huge undertaking. The endeavor to improve residents’ quality of life, while also maintaining a work environment that keeps

How Artificial Intelligence Can Humanize the Senior Living Experience

New technologies can help residents, care providers and families alike. By Fahad Aziz, co-founder and CTO, Caremerge Navigating the transition to senior living isn’t only daunting for incoming residents. Over the next 15 years, the population of Americans over the