Resident safety correctly took priority, but now occupancy concerns loom. By Sharon Brooks As the coronavirus pandemic reached the tipping point on the public’s radar, senior living was 100 percent focused on resident safety. Marketing questions loomed but weren’t high
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Should assisted living be marketed primarily as a hospitality model or a healthcare model and why? By Meredith Mills Chief Operating Officer Country Meadows Retirement Communities I have always argued that anyone who is still asking himself or herself this
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It’s more important than ever to be proactive, strategic and creative when it comes to generating qualified leads and moving prospects through the sales cycle. By Joseph L. Roche, The Roche Associates Inc. Few industries have been more impacted by
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The seniors housing industry, government and society as a whole must collaborate to improve care for our frailest seniors. By Martin Siefering, Principal and Senior Living Practice Leader, Perkins Eastman “When we, as a society, see that it’s appropriate to
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Organic social media content is more important than ever during COVID-19 pandemic for residents and prospects. By Greg Eves, United Group of Companies Independent living is a lifestyle choice for seniors. Whether prospective residents are looking to downsize their home,
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Active adult emerges as new market for work-live-play conversions. By Tom Thrasher, Kaufman Lynn Construction The term “re-urbanization” has often been used to describe the movement of people back into an area that has been previously abandoned and is usually
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Even in the face of low occupancy, overbuilding, labor issues and a global pandemic, lenders have faith in seniors housing as an asset class. By Jeff Shaw There’s no doubt that seniors housing faces challenges that other sectors do not.
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How you can help staff streamline external communication efforts during COVID-19. By Michael Eidsaune, CEO, Carely It’s been more than five weeks since family members have been able to visit their loved ones in senior living facilities due to coronavirus,
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This pandemic could change the design and programming of seniors housing forever. By Russ Garber, M+A Architects Our senior citizens are wise and brave and giving, but they are also among our most vulnerable loved ones. For the many in
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Health, socialization and transportation are top on seniors’ ‘want’ lists for a new home. By John R. Williams, Avanath Capital Management There is a renaissance underway in the seniors housing industry. Today’s seniors are more active and engaged than ever
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Tomorrow’s seniors will want flexibility, privacy and intergenerational living. By Marissa Kasdan, KTGY Architecture + Planning Seniors housing, as a market segment, has had a relatively limited history in the United States. Early examples of seniors housing were for those
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Investors should seek out managers with low turnover, local knowledge and solid standardized practices. By Jess Stonefield Market demographics are just one set of factors that impact a seniors housing investment. Another factor, and arguably a more important one, is
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Independence, technology and affordability hold the keys to winning them over. By Dean Maddalena, President, StudioSIX5 What do boomers want? It’s the question on everyone’s mind as we near the entry of the first baby boomers into senior living. Approximately
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After decades working for REITs, experienced executive makes the jump to operations. By Jeff Shaw For having held only three jobs in the seniors housing industry, Mercedes Kerr has quite the resume. Moving from a career in the hospitality industry
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By Jeff Shaw When Jeramy Ragsdale founded Thrive Senior Living in 2008, it was not his intent to challenge the industry to redefine itself. At the time, he was a residential home developer and knew that seniors housing was a
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CEO of Hunt Real Estate Capital is tasked with consolidating Lancaster Pollard, RED Capital Group and Hunt into a lending powerhouse. By Matt Valley It may not be a household name just yet, but ORIX USA is certainly making its
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With workforce expenses continuing to pose a challenge to operators, should investors lower ROI expectations? Tech softens the blow By Geert Houben Founder & CEO Cubigo It’s been well noted that 2020 is poised to be a year of disruption,
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Collaborations with builders and designers could help developers achieve profitability in this growing sector. By Drew Blaylock, Director of Preconstruction, ARCO Living Group As developers work to stay in front of the changing seniors housing market, the development of active
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Change your approach to resident engagement, as demands have shifted drastically. By Eric Eichhorst, Director of Sales and Marketing, Applewood Since I started my senior living career in 2004, resident interest drivers have changed and changed again, several times over.
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Executive returns to her old position at a time of explosive growth for the owner-operator. By Jeff Shaw Tana Gall is returning to a familiar role at a familiar company. Gall took over the reins at Seattle-based owner-operator Merrill Gardens
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Don’t let the small stuff damage your move-ins. (Editor’s Note: Bobby Towery passed away suddenly in October 2019 shortly after submitting this column. With ProMatura’s permission, we are publishing it in memoriam.) By Bobby Towery, ProMatura A few overgrown bushes
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United We Stand Owner-operator United Group of Companies finds success using its diverse real estate background and targeting middle-class seniors. By Jeff Shaw When real estate developer United Group entered the seniors housing sector in the late 1990s, it sensed
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What will be the biggest storyline in 2020? Is this our rebound year? By Aron Will Vice Chairman, National Senior Housing CBRE Capital Markets With construction waning and the culling of many non-strategic assets having taken place over the past
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Considering interoperability can boost a facility’s bottom line. By Danielle Myers, general manager, Status Solutions Operating a senior living facility is a huge undertaking. The endeavor to improve residents’ quality of life, while also maintaining a work environment that keeps
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New technologies can help residents, care providers and families alike. By Fahad Aziz, co-founder and CTO, Caremerge Navigating the transition to senior living isn’t only daunting for incoming residents. Over the next 15 years, the population of Americans over the
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Experienced commercial developer partners with veteran seniors housing operator to build a robust pipeline.
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The boomers are supposed to be here already. Why aren’t they?
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