Lawyer finds her passion for seniors housing with a publicly traded operator. By Jeff Shaw Katie Potter did not take the traditional route into the seniors housing industry. A lawyer by trade, Potter assisted Five Star Senior Living Inc. (NASDAQ:
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What is the biggest misconception about seniors housing and what can our industry do about it? Confusion about types of care By James Balda President and CEO Argentum Among the general public, there has always been confusion on how long-term care
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Industry leader Brenda Bacon, CEO of Brandywine Living and former Argentum Board Chair, offers expert insight into the industry-wide response to the COVID-19 health crisis and how senior living can apply those lessons going forward. Listen to Episode One of
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A four-phase strategy to build an internal brand promise while creating opportunities to bolster staff dedication. By Mike Ulm, Pathway to Living When I started out in this industry years ago, my perception of seniors housing was steeped in some
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How those working in seniors housing are rising to the occasion during COVID-19 By Joe Fairley, Laser Facility Management, and John Getha, NSRE Today’s facility professionals in seniors housing literally find themselves in the middle of a pandemic with their
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Pandemic creates numerous legal issues for seniors housing operators. (Editor’s note: This column was written by law specialists at Hanson Bridgett. Because of the wide variety of challenges, the law firm asked each subject matter expert to write about his
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Third-generation owner and operator channels inspiration from his family and other industry luminaries into large portfolio. By Jeff Shaw Greg Roderick was born for this industry. Roderick’s grandfather was the first in the family to enter seniors housing. He got
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How can operators meet the need for socialization while isolating residents as required by the pandemic? Community is strengthened By Brian Landrum Senior Managing Director Harbert Management Corp. I have been inspired by the stronger sense of community and the
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Particularly in the Southeast, where there are fewer cases, builders continue to find work with a few adjustments for COVID-19. By B. Shane Hornbuckle, Principal, Van Winkle Construction Feeling nervous about the economy in light of the pandemic? If you
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Technology can help combat isolation in senior living. By Fahad Aziz, Caremerge People of all ages are struggling to socialize and keep in touch with loved ones during COVID-19 lockdowns. For older Americans, social isolation can be especially dangerous: loneliness
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Knowing the state of competition and demand will prepare a community for success. By Susan Brecht, Brecht Associates The market for all types of seniors housing is becoming increasingly complex. Service-enriched communities not only compete with each other, but now
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To what extent does the home healthcare industry pose a threat to the seniors housing sector? — Lynne Katzmann, founder and president, Juniper Communities I am an eternal optimist, for better or worse. I also think that challenges present opportunities.
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Operators must find ways to keep residents social or risk their well-being. By Joanna Frank, Founding President and CEO, The Center for Active Design A less visible, yet very significant health impact of COVID-19 is the psychosocial implications for our
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Resident safety correctly took priority, but now occupancy concerns loom. By Sharon Brooks As the coronavirus pandemic reached the tipping point on the public’s radar, senior living was 100 percent focused on resident safety. Marketing questions loomed but weren’t high
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Should assisted living be marketed primarily as a hospitality model or a healthcare model and why? By Meredith Mills Chief Operating Officer Country Meadows Retirement Communities I have always argued that anyone who is still asking himself or herself this
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It’s more important than ever to be proactive, strategic and creative when it comes to generating qualified leads and moving prospects through the sales cycle. By Joseph L. Roche, The Roche Associates Inc. Few industries have been more impacted by
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The seniors housing industry, government and society as a whole must collaborate to improve care for our frailest seniors. By Martin Siefering, Principal and Senior Living Practice Leader, Perkins Eastman “When we, as a society, see that it’s appropriate to
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Organic social media content is more important than ever during COVID-19 pandemic for residents and prospects. By Greg Eves, United Group of Companies Independent living is a lifestyle choice for seniors. Whether prospective residents are looking to downsize their home,
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Active adult emerges as new market for work-live-play conversions. By Tom Thrasher, Kaufman Lynn Construction The term “re-urbanization” has often been used to describe the movement of people back into an area that has been previously abandoned and is usually
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Even in the face of low occupancy, overbuilding, labor issues and a global pandemic, lenders have faith in seniors housing as an asset class. By Jeff Shaw There’s no doubt that seniors housing faces challenges that other sectors do not.
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How you can help staff streamline external communication efforts during COVID-19. By Michael Eidsaune, CEO, Carely It’s been more than five weeks since family members have been able to visit their loved ones in senior living facilities due to coronavirus,
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This pandemic could change the design and programming of seniors housing forever. By Russ Garber, M+A Architects Our senior citizens are wise and brave and giving, but they are also among our most vulnerable loved ones. For the many in
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Health, socialization and transportation are top on seniors’ ‘want’ lists for a new home. By John R. Williams, Avanath Capital Management There is a renaissance underway in the seniors housing industry. Today’s seniors are more active and engaged than ever
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Tomorrow’s seniors will want flexibility, privacy and intergenerational living. By Marissa Kasdan, KTGY Architecture + Planning Seniors housing, as a market segment, has had a relatively limited history in the United States. Early examples of seniors housing were for those
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Investors should seek out managers with low turnover, local knowledge and solid standardized practices. By Jess Stonefield Market demographics are just one set of factors that impact a seniors housing investment. Another factor, and arguably a more important one, is
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Independence, technology and affordability hold the keys to winning them over. By Dean Maddalena, President, StudioSIX5 What do boomers want? It’s the question on everyone’s mind as we near the entry of the first baby boomers into senior living. Approximately
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After decades working for REITs, experienced executive makes the jump to operations. By Jeff Shaw For having held only three jobs in the seniors housing industry, Mercedes Kerr has quite the resume. Moving from a career in the hospitality industry
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