Charter Takes Over Management of Community in Vinings, Georgia

VININGS, Ga. — Charter Senior Living has taken over operations at The Social at Vinings, a seniors housing community in the first-ring Atlanta suburb of Vinings. The new operator has changed the name of the community to Charter Senior Living…

Senior Care Needs a Business Model Overhaul

The need for change goes far beyond wages and staffing ratios. By Nate Hamme, Ceca Foundation In his State of the Union address on March 1, President Joe Biden announced new reforms intended to improve resident safety in nursing homes.…

How to Streamline Senior Living Community HR Processes

Cut Costs, Save Time and Recruit and Retain Good Workers The growth of the aging population is creating more demand for senior living options. But growing demand is colliding with a labor shortage, adding to the workload and strain on…

12 Oaks Adds Four Communities in Oklahoma to Operations Portfolio

TULSA, BROKEN ARROW, MUSKOGEE and TAHLEQUAH, Okla. — Longview Senior Housing has expanded its relationship with 12 Oaks Senior Living to manage four additional assisted living and memory care communities in Oklahoma. 12 Oaks has assumed management of The Grove…

Ridgeline Takes Over Operations of Bayberry Commons in Springfield, Oregon

SPRINGFIELD, Ore. — Ridgeline Management Co. has reestablished its relationship with Bayberry Commons, a 62-unit assisted living and memory care community in Springfield. The community opened in 2007, and Ridgeline formerly operated the property for an undisclosed period. Bayberry Commons…

Charter Senior Living to Operate Village at Primacy Place in Memphis

MEMPHIS, Tenn. — Charter Senior Living has taken over management duties at The Village at Primacy Place in Memphis. Formerly known as Rose Terrace Assisted Living, the community offers assisted living services. The Village at Primacy Place increases the family…

Operators Reboot Their Message

Safety, luxury and socialization all take on new meanings as marketing and sales teams change their approaches from pre-pandemic times. By Jeff Shaw March 2020 represented an abrupt and dramatic shift in how seniors housing units were sold to prospective…

SantaFe Senior Living Appoints Ron Jennette as President, COO

GAINESVILLE, Fla. — SantaFe Senior Living, a Gainesville-based operator of three senior living communities in North Central and South Florida, has appointed Ron Jennette as its new president and chief operating officer. Jennette will oversee The Village at Gainesville, The…

The Importance of Cleaner Indoor Air in Seniors Housing

Improved circulation and purification methods can help prevent viral spread. By Jie Zhao, Delos Labs We now know that SARS-Cov-2 (the virus that causes COVID-19) is primarily spread through the air. There are three main modes of transmission: direct exposure…

Claiborne Senior Living Hires Brooke Saxon-Spencer as Vice President of Marketing

HATTIESBURG, Miss. — Claiborne Senior Living, a Hattiesburg-based operator, has hired Brooke Saxon-Spencer as vice president of marketing. Saxon-Spencer is responsible for all aspects of the organization’s marketing efforts, both corporately and for Claiborne Senior Living’s communities. Saxon-Spencer brings over…