From The Magazine

By Matt Valley Rising demand for home care and home healthcare in seniors housing is primarily driven by a rapidly aging population, with over 10,000 baby boomers turning 65 daily. According to the U.S. Census Bureau, the share of the population age 65 and older steadily increased from 12.4 percent in 2004 to 18 percent in 2024.  Moving up the age chart, the 80-plus population nationally is expected to climb from 14.7 million people in 2025 to 18.8 million in 2030 and 22.9 million in 2035, according to NIC MAP.  …

By Jane Adler Major urban areas tend to get most of the attention in the senior living industry. After all, these locations have large populations and submarkets with a sizable pipeline of income- and age-qualified older adults who potentially want or need independent living, assisted living or memory care.  But secondary and tertiary markets, occasionally overlooked, are generating solid investment returns and even outperforming big-city properties in many cases.  Smaller cities have less competition, say owners and operators. Existing senior living properties in secondary and tertiary markets refilled faster after …

By Hayden Spiess The old adage that the way to a man’s heart is through his stomach can be aptly applied to seniors housing residents. Tim Bryant, president of StoryPoint Group, knows this firsthand.  Before ascending to his leadership role at one of the largest senior living operators in the country, Bryant served as the chef at Independence Village of Plymouth, a StoryPoint community in Plymouth, Michigan, roughly two decades ago. There, Bryant took a deep interest in the well-being of residents, even fostering a relationship with a particularly acerbic …

By Jane Adler The simple answer to who’s buying and selling is everyone. REITs are rapidly acquiring senior living properties. Global asset managers with long track records in the sector are bulking up. Private equity funds are deploying capital, and new investors are entering the space.  On the sell side, investment managers are repositioning portfolios to achieve regional synergies. Non-core assets are being shed. Single-property owners or those with small portfolios see rising prices as a good time to sell. Owners of truly distressed properties are eager to exit, though …

By Hayden Spiess Baby boomers, who make up the much-anticipated “silver tsunami,” control an outsized portion of overall American wealth. This generation — born between 1946 and 1964 — comprises roughly one-fifth of the U.S. population yet holds more than 50 percent of U.S. household wealth, with over $85 trillion in assets, according to Federal Reserve data.  Many of these seniors also have uniquely high standards and expect that their living arrangements will reflect these standards.  Richard Ackerman, founder and managing partner of Big Rock Partners, based in Beverly Hills, …

By Matt Valley A convergence of forces led to a dramatic surge in deal volume for lenders in the U.S. Department of Housing and Urban Development’s Section 232 healthcare mortgage insurance program in fiscal year (FY) 2025. Rising occupancies and improving financial performance at skilled nursing and assisted living facilities, a drop in long-term interest rates and the successful rollout of HUD’s Express Lane initiative in mid-2025 all played a factor. The final tally shows lenders in the program closed $5.96 billion in loans for the 12-month period that ended …

By Jane Adler The latest senior living design trends are forward-looking, aimed at attracting the up-and-coming generation of older consumers. These future residents don’t identify with the stereotypes of “old age.” They’re active and focused on staying healthy.  They mostly prefer more modern designs and open interiors that flow into one another so people can connect. They expect spaces that are welcoming and authentic, not unlike those they enjoyed in their former homes.  In response, architects and interior designers are reimagining senior living spaces around the themes of hospitality, wellness …