What can traditional seniors housing operators learn from successes in the active adult community segment, especially when it comes to generating interest and inquiries? How can active adult communities improve their own marketings strategies? These were the questions that Seniors…
On Sept. 28, Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook — Fundamental Marketplace Drivers in Today’s Environment“. Seniors housing experts spoke candidly about factors like labor shortages and the spread of the Delta variant…
On Sept. 22, Seniors Housing Business and sponsor ecobee hosted the webinar “Seniors Housing: Using Technology to Reduce Operational Costs & Enhance the Resident Experience.” With the need to reduce energy use and protect employee time (while limiting unnecessary interactions with…
In a July 22 Seniors Housing Business webinar titled “Invigorating the Seniors Housing Workforce: Strategies to Inspire, Engage, and Retain Talent,” panelists discussed challenges in finding and motivating employees in the senior living industry. Seniors housing communities struggled to find staff…
On June 15, Seniors Housing Business hosted the webinar “HVAC and Seniors Housing — Reduce Costs and Achieve Value in Senior Living Properties.” Panelists took a deep dive into the benefits of HVAC systems, particularly variable refrigerant flow (VRF) systems, and how…
How do owners, operators, investors, developers and lenders view valuation in seniors housing? Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook — What’s Next Now that the Pandemic End is in Sight?” to weigh in as trends…
On Feb 16., Seniors Housing Business and sponsor Philips hosted the webinar “Seniors Housing Vaccine Rollout and Infectious Disease Prevention: An Operations Playbook.” How are operators handling logistical, emotional, ethical and strategic concerns involved with vaccination? How to encourage healthy behavior for…
On Jan. 28, Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook: What’s Ahead for 2021?” The panel discussion focused on what the marketplace looks like now (who is transacting now and what sorts of deals are happening, occupancy…
On Dec. 10, Seniors Housing Business hosted “The Future of Seniors Housing — The 2021 Outlook from a Capital Markets Perspective” webinar, a discussion on how lenders and investors are looking at seniors housing in 2021. Portfolio risk and activity,…
The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in…
In the Nov. 4 Seniors Housing Business webinar “Seniors Housing Middle Market Conundrum — Development Challenges in Today’s Environment,” panelists Craig Abbott and Mike Edwin of Health Dimensions Group weighed in on the challenges of developing products for the middle market. They describe…
In an Oct. 29 Seniors Housing Business webinar titled “Seniors Housing Market Valuation — Is the Pandemic a Disruption or Start of a Fundamental Shift?” panelists discussed where market valuations are headed, occupancy rates, and investor perceptions of the industry.…
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior…
In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly…
Last week Seniors Housing Business hosted a webinar entitled Seniors Housing Development Pushes Forward Hear From Operators with Projects and Pipelines in Place where experts panelists discussed how industry leaders are forging ahead with new ground-up construction projects as well as the…
Last week Seniors Housing Business hosted a webinar entitled “Market Valuation — How are Seniors Housing Valuations Weathering the Pandemic?” where five industry experts discussed cap rates, equity activity and debt availability in today’s market. What can seniors housing investors and developers expect…
On July 23, Seniors Housing Business hosted a panel discussion called “Tips for How Operators Can Thrive in the Evolving Seniors Living Market” where four seniors housing industry experts joined to talk about how they are addressing COVID-19 challenges, adapting and…
Industry leader Brenda Bacon, CEO of Brandywine Living and former Argentum Board Chair, offers expert insight into the industry-wide response to the COVID-19 health crisis and how senior living can apply those lessons going forward. Listen to Episode One of…
On June 30, Seniors Housing Business hosted a panel discussion called “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” Experts from the seniors housing industry joined to talk about what makes active adult/55+…
Seniors Housing Business hosted a panel discussion on June 3 entitled “Safeguarding Residents and Caregivers During COVID-19: Technologies that Prevent Infectious Disease Spread” where expert panelists addressed the importance of technology and creativity in keeping residents safe and connected, both…
On May 20, Seniors Housing Business hosted a panel discussion entitled “Navigating Marketing & Sales During the COVID-19 Pandemic & Beyond: Best Strategies & Tactics” where experts addressed how to keep residents safe and informed while maintaining and growing occupancy.…
On May 13, Seniors Housing Business hosted a panel discussion to explore the question: How will the coronavirus pandemic impact market valuation in the seniors housing sector? While there’s been a stock price rebound after REIT value plummeted at the…
During this unprecedented time, marketing and sales professionals must continue to connect and engage with prospects, both existing and new. This webinar features panelists discussing what COVID-19 has meant for the seniors housing sector and strategies for effective marketing despite…
Spurred by increased industry competition and opportunity from the long-awaited baby boomer arrival, seniors housing executives with operating experience are launching management companies. It’s a start-up wave occurring amidst a surge in construction. Owners and investors, looking for new approaches,…
Taking on a development project for seniors housing can be daunting. With a wide variation of development processes and approaches used during the development process, it can be difficult to figure out where to start, let alone the path along…
Even in an environment in which banks are slower to back construction loans and operating pressures abound, seniors housing developers are adding product to the market at an aggressive clip. The industry, fueled by favorable demographics and ready capital, has…
There’s no one way to market to prospective residents, drive occupancy and facilitate a smooth move-in process. Some seniors housing operators have in-house marketing teams that drive digital strategy, sales and move-ins. Others farm it out or enlist the help…