There’s no one way to market to prospective residents, drive occupancy and facilitate a smooth move-in process. Some seniors housing operators have in-house marketing teams that drive digital strategy, sales and move-ins. Others farm it out or enlist the help…
The senior living industry is attracting new developers rapidly, as it is one of the fastest growing real estate sectors in today’s economy. The industry has added over 20,000 new units a year for the last three years.…
This webinar covers the 3 M’s — Marketing, Moving and Maintaining — the work that brings the right seniors in and keeps them in assisted living communities for the long term. Finding the right residents for a community is one…
Occupancy levels are a critical factor that keep seniors housing owners and operators up at night. Who’s moving in? Who’s moving out? Is there a pipeline of residents to keep the house full? How can we insure that independent living,…
Historically, seniors housing owners and operators seeking expansion follow a process: secure a market study, look at demand and penetration rates and either pull the trigger on a project/acquisition or walk away. …