The Sept. 28 webinar “The Do’s and Don’ts of Marketing Automation for Seniors Housing“ focused on how growing occupancy at properties can effectively counter the headwinds the industry is currently facing. Automation can make for smart and effective marketing, but what are the best practices when it comes to streamlining and messaging? Tune in to learn how repetitive (and often manual) tasks can be overhauled by an overall strategy that automates marketing at a scale that’s both appropriate and human. Learn about particular industry challenges, seniors housing industry trends and how …
CHICAGO and ANNAPOLIS, Md. — Older adults have heightened vulnerability to illness and impaired mobility prior to, and just after, entering a seniors housing and care property, new research shows, but frailty levels then quickly plateau and ultimately decline. The research was conducted by NORC at the University of Chicago, funded through a grant from the National Investment Center for Seniors Housing & Care (NIC), an Annapolis-based data firm serving the seniors housing industry. In a review of Medicare claims of residents from 14,201 senior living properties and using a …
As seniors housing operators look back on the past 18 months, the effects of the COVID-19 pandemic have largely faded. Occupancy has been on an upward trend for many consecutive quarters, labor markets have become more stable and profit margins are getting larger. While the industry isn’t fully back to where it was in 2019, the outlook for operators is much sunnier than it was in mid-2020. But new challenges have arrived in the form of capital markets disruption, which has impacted the ability to buy, sell, borrow, lend or …
The Sept. 14 webinar “It’s the Dog Days of the Senior Living Investment Market — How to Find theCreativity Needed to Overcome Capital Markets Crunch“ analyzed the outlook throughout today’s seniors housing market. Operations recovery, development, transaction trends, capital availability and pricing were all points of discussion for an hour-long conversation between a six-person panel of industry experts. Where are there opportunities and how is the seniors housing world adapting to the current environment? Click here to find out more about what experts are seeing in the capital markets landscape. Major …
ATLANTA — Today’s seniors housing market is a tough one, characterized by an inflationary environment and high operational costs. Amid the challenges the industry currently faces, owner-operators within the sector must focus on controlling expenses, such as labor and insurance, to maintain profitability — and earlier is better when it comes to planning to mitigate these expenses. Eric Mendelsohn, CEO and president of National Health Investors, a REIT that specializes in seniors housing, emphasized the importance of labor market analysis in the underwriting stage of operations. “Labor is a key …
The September 6 webinar “Technology & Seniors Housing — How to Achieve Smart, Streamlined &Standardized Business Systems” focused on how operators can optimize technology to meet resident and family expectations while operating as efficiently as possible. See how industry experts are encouraging a more cohesive approach to systems in seniors housing by consolidating their tech stack. This webinar covers the importance and the components of a strategic technology plan, the impact of resident and family experiences, plus how residents are using engagement technology currently (including announcements, social calendars, maintenance, meal ordering and …
ATLANTA — Charlie Jennings, chief development officer with Vero Beach, Fla.-based Harbor Retirement Associates, said he would challenge the “Stay alive until ‘25” mantra that some real estate professionals are touting amid today’s economic uncertainty. The phrase is a play on the late billionaire investor Sam Zell’s remarks amid the downturn in 1991 when he coined the mantra “Stay alive until ’95.” “I do not agree with that at all; that insinuates that we’re just going to sit on our hands as an industry and wait for somebody else to …
WASHINGTON, D.C. — The American Seniors Housing Association (ASHA), in partnership with Seniors Housing Business, has released the 2023 edition of the ASHA 50, which ranks the 50 largest owners and operators in the U.S. seniors housing space. Based in Washington, D.C., ASHA is a trade association that advocates for and represents companies that develop, own, operate and finance seniors housing. The ASHA 50 rankings are based on self-reported portfolio sizes, ranked by total number of units, as of June 1, 2023. Data was also used from other reliable sources, …
ATLANTA — The demand metrics of seniors housing are extremely compelling, given the demographics of Americans aging into the product type. But that demand is not necessarily translating directly to occupancy at senior living properties. This disparity between leads and move-ins is just one of the gaps that the panelists highlighted throughout the “Power Panel” at France Media’s InterFace Seniors Housing Southeast conference that touched on marketing, generational differences and family expectations. Hosted Aug. 16 at the Westin Buckhead in Atlanta, the panel offered insight into the state of the …
ATLANTA — As the seniors housing sector continues its long, slow recovery from the COVID-19 pandemic, it can help to look at what the fastest operators to recover are doing right now. That said, as occupancy stays well below historical averages and expenses stay high, especially for labor, there is no quick-fix solution. “These changes don’t take place overnight,” said Jennifer Dixon, CEO of JD Solutions Group. “It takes planning and preparation to see the fruits of that labor.” Dixon made her comments during a panel she moderated at France …