Industry Voices

By Danette Opaczewski As the senior living landscape undergoes transformative changes, one notable trend stands out: the shifting demographics in seniors housing.  On a national level, the U.S. Census Bureau national population predictions project the country’s population trends through 2100. Overall, the Census Bureau forecasts that older adults will make up a larger portion of the population in the coming years, with a median age expected to increase from 38.9 years in 2022 to 47.9 years in 2100.  Zooming into the senior demographic specifically, the percentage of the population age …

By Dan Lindberg, Founder & Principal, Applied Economic Insight According to Housing America’s Older Adults, a report released at the end of November 2023 by the Joint Center of Housing Studies of Harvard University, naturally occurring retirement communities (NORCs) house more older adults than active adult, independent living, assisted living, memory care and skilled nursing combined.  The seniors housing sector has many of its own acronyms like CCRCs (continuing care retirement communities), for example, yet NORCs are one we have not paid much attention to. We should. Such communities, whether intentional or not, …

Executive with diverse background leverages a family history of hospitality to serve residents. By Jeff Shaw Fee Stubblefield’s resume definitely will make a reader do a double take. He owns a hot springs resort, is a cattle rancher, is on the verge of publishing his first book and is founder of a seniors housing firm that develops, owns and operates communities — all with no college degree. Stubblefield grew up helping with the family business, Lehman Hot Springs, a resort approximately 250 miles east of Portland in Umatilla County, Oregon. …