Friday, April 4, 2025
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Industry Voices

Industry Voices

Naturally Occurring Retirement Communities: Friend or Foe?

by Jeff Shaw

By Dan Lindberg, Founder & Principal, Applied Economic Insight According to Housing America’s Older Adults, a report released at the end of November 2023 by the Joint Center of Housing Studies of Harvard University, naturally occurring retirement communities (NORCs) house more older adults than active adult, independent living, assisted living, memory care and skilled nursing combined.  The seniors housing sector has many of its own acronyms like CCRCs (continuing care retirement communities), for example, yet NORCs are one we have not paid much attention to. We should. Such communities, whether intentional or not, …

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Industry VoicesOperationsTechnology

Why Digital Reputation Management Is Essential for Senior Living Communities

by Jeff Shaw

By Holly Koch, Director of Marketing Strategy, SmartBug Media If you are in the senior living industry, you’ve noticed a surge in tech-savviness among seniors and their families. The journey to finding the perfect senior living community unfolds online, often starting by doing research on communities and reading reviews to narrow down options.  Recognizing this digital shift, incorporating a reputation management strategy into your digital marketing playbook isn’t optional any longer — it’s a vital component of a thriving community. The shift in senior living marketing strategies Seniors today are more …

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DevelopmentIndustry Voices

Subpar Construction Threatens Seniors Housing Facilities

by Jeff Shaw

Developers and operators must be proactive to remedy defects. By Megan A. Picataggio, Ball Janik LLP A high volume of construction and development can often result in the commercial real estate industry cutting corners, leading to an increase in construction defect claims and litigation. Multifamily construction projects, including seniors housing, are no exception. In order to deliver a high volume of projects quickly and maximize profits, general contractors modify construction methods to meet demand. This often results in poorly constructed projects that contain a litany of construction defects. It is critical …

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Industry VoicesTechnology

It’s Time for Providers, Aggregators to Come Together

by Jeff Shaw

By Stephen Anderson Let’s say the quiet part out loud: providers and aggregators just aren’t friends.  In theory, the relationship between aggregator and provider is mutually beneficial, funneling prospective families right to the doorstep of communities that have spaces to fill. It’s a common and attractive route to growth that’s been proven to work in countless industries. From travel to real estate to insurance, marketplaces for high-value, experiential products exist for a very simple reason: They make the discovery process easier for consumers. A recent Seniorly study revealed that almost …

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DevelopmentIndustry VoicesOperations

Opening a Community Takes More Than Meets the Eye

by Jeff Shaw

Make sure the operator and general contractor work together as residents move in. By Chad Suitonu You, as the owner/developer of a brand new senior living community, just finished the grueling construction effort. Now it’s time to hand the building over to your senior living operator and sit back and make some rent money.  But wait a second — your job as owner is not over yet. You’ll be involved with the project for months to come as the operator (specifically the executive director and facility manager) take over the …

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Industry Voices

The SHB Interview: Fee Stubblefield, Founder, CEO, The Springs Living

by Jeff Shaw

Executive with diverse background leverages a family history of hospitality to serve residents. By Jeff Shaw Fee Stubblefield’s resume definitely will make a reader do a double take. He owns a hot springs resort, is a cattle rancher, is on the verge of publishing his first book and is founder of a seniors housing firm that develops, owns and operates communities — all with no college degree. Stubblefield grew up helping with the family business, Lehman Hot Springs, a resort approximately 250 miles east of Portland in Umatilla County, Oregon. …

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Industry Voices

Question of the Month: Industry Recovery Process

by Jeff Shaw

Where is the industry currently at in the recovery process? A period of soul searching By Talya Nevo-Hacohen Chief Investment Officer Sabra Health Care REIT The industry is well into its occupancy recovery, but margin recovery is still out of reach. Emerging out of the economic challenges of the pandemic, the industry is confronting dislocation in the capital markets and shifts in valuation that are not temporary. And finally, the industry is trying to figure out how to be relevant to the baby boomer generation, which will demand customized experiential …

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Industry VoicesOperations

Dedication to Servant Leadership is the Key to Senior Living’s Recruitment Challenges

by Jeff Shaw

By Earl Parker Recruitment and retention of talented individuals is one of the greatest challenges facing the senior living industry right now.  The COVID-19 pandemic placed enormous pressures on the healthcare and senior living industries, forcing millions of professionals to change employers or careers entirely. With demand for senior care increasing daily, it is essential that providers rethink their strategies for recruitment and focus on the cultural characteristics that have become increasingly important for today’s workforce.  Today’s workforce wants value, they want purpose, they want to be servant leaders.  What …

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Industry VoicesOperations

Unlock the Hidden Value of Business Operations

by Jeff Shaw

By Seth Walker When I was brought aboard SRI Management by CEO Don Bishop, I was determined to prove the immense value that lies within business operations. To make this happen, I knew I needed to start by introducing tools that better measured key aspects of the operations and in as close to real-time as possible.  As an operator and third-party manager, I’ve discovered that improved business operations can drive significant savings and add value for owners and investors. Focus on the business aspects Traditionally, senior living has revolved — …

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FinanceIndustry VoicesLegal Issues

Don’t Let Assessors Use Finance Valuations for Taxes

by Jeff Shaw

By Steve Nowak, Esq. Appraisal methodologies for financing seniors housing properties factor in more than real estate to produce amounts that exceed property-only value. That means seniors housing owners may be paying real-estate taxes on non-real-estate assets.  Everyone can agree that a senior living operation — whether independent living, assisted living, memory care, skilled nursing or some combination — consists of a variety of assets. There are real estate assets (the land and building); personal property assets like furniture and kitchen equipment; and intangible business assets such as the work …

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