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Andréa Catizone and Debbie Howard
MassachusettsNewsOperations

Senior Living SMART Releases New Book on Best Marketing Practices to Boost Occupancy

by Channing Hamilton

PLYMOUTH, Mass. — Senior Living SMART (SLS) has released its newest resource for senior living professionals. The book is titled “SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy.”  The co-authors are industry experts Deborah Howard, CEO of SLS, and Andréa Catizone, president and COO of SLS, a full-service senior living marketing agency based in Plymouth. The book is billed as a comprehensive guide to mastering senior living marketing in a complex, ever-evolving landscape. Whether you’re a digital marketer, vice president of sales, or …

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Memorial Gables in Marysville, Ohio
AcquisitionsNewsOhioSkilled Nursing

Senwell Brokers Sale of 112-Bed Skilled Nursing Facility in Marysville, Ohio

by Channing Hamilton

MARYSVILLE, Ohio — Senwell Senior Investment Advisors has brokered the sale of Memorial Gables, a 112-bed skilled nursing facility located in Marysville, approximately 34 miles northwest of Columbus in Union County. The buyer was an Ohio-based operator, which has more than 25 years of experience in Ohio’s senior care industry and operates numerous facilities across the state. Ohio. Union County was the seller of the facility, which had been operated as part of the Memorial Health system. Toledo, Ohio-based Senwell engaged more than 400 organizations nationally, with 68 signing non-disclosure …

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Monark Grove Greystone in Birmingham, Alabama
AlabamaAssisted LivingIndependent LivingMemory CareNewsOperations

Atlas Senior Living Adds Two Alabama Communities to Management Portfolio

by Channing Hamilton

MADISON and BIRMINGHAM, Ala. — Atlas Senior Living has assumed management of two communities in northern Alabama: Monark Grove Madison in Madison and Monark Grove Greystone in Birmingham. KIRCO, a national commercial real estate development and investment firm based in Troy, Mich., built and owns the communities. KIRCO is also a partner with Atlas at the Legacy Reserve at Fritz Farm community in Lexington, Ky. “Our experience working together in Kentucky has set a high bar, and we look forward to continuing to redefine the senior living experience through our …

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AcquisitionsAssisted LivingCaliforniaIndependent LivingMemory CareNews

Senior Resource Group Acquires Fountainview at Gonda in Los Angeles, Renames Property

by Channing Hamilton

PLAYA VISTA, Calif. — Senior Resource Group (SRG), a developer and operator of luxury senior living communities, has assumed ownership and operation of Fountainview at Gonda in Playa Vista, a neighborhood in the Westside area of Los Angeles. The property was previously owned and operated by Los Angeles Jewish Health (LAJHealth). SRG is renaming the community Avocet Playa Vista. A continuing care retirement community, Avocet Playa Vista offers independent living, assisted living, memory care and integrated healthcare, including rehabilitative therapies. Residents own a long-term contract for care and services in a well-appointed private …

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AcquisitionsCaliforniaNews

IPA Arranges Sale of 102-Unit Senior Apartment Complex in Encinitas, California

by Channing Hamilton

ENCINITAS, Calif. — Institutional Property Advisors (IPA), a division of Marcus & Millichap, has arranged the sale of Encinitas Terrace Senior Apartments, a 102-unit complex for tenants age 55 and older in Encinitas. The seller was Jones-Brogan 2011 Charitable Remainder Trust, and the buyer was Property West Residential. The sales price was not disclosed. Built in 1987, Encinitas Terrace Senior Apartments is an eight-building, two-and three-story community with a heated swimming pool, adjacent shuffleboard court, two gazebos and a clubhouse with a full kitchen. The unit mix features 98 one-bedroom apartments with open …

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AcquisitionsNewsTennessee

Brookdale Senior Living Agrees to Acquire Three Portfolios Totaling 41 Properties for $610M

by Channing Hamilton

BRENTWOOD, Tenn. — Brookdale Senior Living (NYSE: BKD), an owner-operator based in the Nashville area, has entered into agreements to acquire three triple-net-leased seniors housing portfolios totaling 41 properties and 2,789 units. The combined purchase price is $610 million. Brookdale currently leases and operates the properties on triple-net bases. In explaining the move, company officials noted that by taking ownership of these communities, Brookdale will gain portfolio management flexibility that is not present in a leased structure, providing additional opportunities to further enhance shareholder value. “The immediate and long-term benefits …

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AcquisitionsAssisted LivingNewsSkilled NursingTennessee

ESI Brokers Sale of Mabry Health Care & Rehabilitation Center in Gainesboro, Tennessee

by Channing Hamilton

GAINESBORO, Tenn.— Evans Senior Investments (ESI) has arranged the sale of Mabry Health Care & Rehabilitation Center in Gainesboro, located about 88 miles east of Nashville. The transaction was executed on behalf of the seller, an independent owner-operator. The buyer was Strawberry Fields REIT in an off-market transaction. Mabry Health Care, a family-owned nursing home founded in 1979, has served the Gainesboro community for over four decades. Originally focused solely on skilled nursing care, the center expanded its services in 2005 to include assisted living. Today, the facility comprises 108 total …

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Affordable HousingDevelopmentNew YorkNews

Olshan Properties, O’Connor Capital Complete 221-Unit Affordable Senior Living Project in The Bronx

by Channing Hamilton

NEW YORK CITY — A joint venture between development and investment firm Olshan Properties and New York City-based O’Connor Capital Partners has completed Parkchester Gardens, a 221-unit affordable senior living project in The Bronx. Units are reserved for renters earning 50 percent or less of the area median income. Wells Fargo financed the project in conjunction with the New York City Housing Development Corp. and the Department of Housing Preservation & Development. Construction began in spring 2021.

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FeaturesGeorgiaNewsOperations

Technology Can Complement — But Never Replace — The Human Touch in Seniors Housing Communities, Say InterFace Panelists

by Channing Hamilton

ATLANTA — Though the older population is often seen as removed from modern technology, tech products offer great promise to the seniors housing sector. Participants in the “Technology Revolution: Enhancing Resident Care and Operational Cost Effectiveness” panel at the InterFace Seniors Housing Southeast conference held recently in Atlanta all agreed on this point. Importantly though, the panel — which was moderated by Mark Petty, vice president of corporate accounts with ICON — also highlighted the fact that seniors housing is an industry rooted in human interaction. Given this fact, the …

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AcquisitionsAssisted LivingGeorgiaNews

SLIB Brokers Sale of 41-Unit Assisted Living Facility in Cumming, Georgia

by Channing Hamilton

CUMMING, Ga. — Senior Living Investment Brokerage (SLIB) has arranged the sale of Country Gardens Lanier, a 41-unit assisted living facility in Cumming, approximately 40 miles northeast of Atlanta. SLIB was retained to solicit bids on behalf of the court-appointed receiver, GGG Partners. The buyer was a regional owner and operator seeking to expand its footprint across the Southeast.  Managing Director Daniel Geraghty and Senior Managing Director Bradley Clousing of SLIB handled this transaction. The buyer operates another seniors housing community in Forsyth County, Georgia, according to Geraghty, which “should …

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