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Chicago Pacific Founders Promotes Guy Geller to President of CPF Living

by Jeff Shaw

CHICAGO —Chicago Pacific Founders has promoted Guy Geller to the position of president of CPF Living, one of its subsidiaries. Geller will continue to serve in his role as president of Grace Management Inc. Geller previously joined both organizations in 2016 and has served in a dual role as the chief operating officer of CPF Living and president of Grace Management. Geller is a graduate of Cornell University and maintains affiliations with the American Seniors Housing Association (ASHA), Alzheimer’s Association, Future Care Home Commission Group, and the Alzheimer’s Society in …

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Webinar: Rethinking Seniors Housing Resident Engagement — Technology that Improves Staff Efficiencies while Enhancing the Resident Experience

by Sarah Daniels

  The Nov. 3 Seniors Housing Business webinar “Rethinking Seniors Housing Resident Engagement — Technology that Improves Staff Efficiencies while Enhancing the Resident Experience” focused on the best ways to improve resident engagement, streamline care and support staff. Panelists discussed Platforms across the continuum of care Resident engagement solutions for streamlining technology, training and staff time The future of remote engagement: video chats, digital signage, health and fitness and beyond Changes in care created by the COVID pandemic: lessons learned, paths forward, maximizing technology, the role of staff and resource shortages Innovative care ideas in telehealth, remote monitoring, …

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Anthem Memory Care Appoints Lori Cantway as Executive Director for Grace Point Place in Oak Lawn, Illinois

by Jeff Shaw

OAK LAWN, Ill. — Anthem Memory Care has appointed Lori Cantway as executive director for Grace Point Place in Oak Lawn. Cantway previously was executive director at Eden Supportive Living in Chicago. She has also served as executive director for Autumn Green Wright in Chicago. She brings over 16 years of senior living experience to this position. Cantway earned a bachelor’s degree in business management from DePaul University in Chicago.

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Webinar: COVID Strategies for Seniors Housing Operators — Managing Risk

by Sarah Daniels

  In the Oct. 26 Seniors Housing Business webinar entitled “COVID Strategies for Seniors Housing Operators — Managing Risk for Residents, Staff and Service Providers,” the topic of discussion was how best to keep residents and staff safe from COVID-19. Panelists shared differing approaches to this difficult problem, as well as their decision-making processes for setting vaccination requirements within their communities, employee incentives, communication strategies and how to implement these best practices in the midst of staffing shortages. Listen to hear how these decisions impact seniors housing operations, human resources and marketing approaches, …

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Growing Competitive Threats, COVID Fallout Complicate Seniors Housing Marketing Efforts, Say LeadingAge Panelists

by Jeff Shaw

ATLANTA — As a wide variety of companies look to capitalize on the baby boomer generation reaching retirement age, traditional seniors housing operators are facing an ever-growing set of competitors for the services offered. Options such as active adult living and home care have always been a threat, but they’ve become more so. Active adult communities are now building with plans for seniors to age in place, according to Rob Love, president and CEO of marketing firm Love & Company. What’s more, services that used to make seniors housing a …

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Sabra Health Care REIT Inc. Completes Sale-Leaseback with Legacy Living, Transitions Three Other Communities to Ensign Group

by Jeff Shaw

IRVINE, Calif. — Sabra Health Care REIT (NASDAQ: SBRA) has completed the $23.6 million acquisition of a 113-unit seniors housing property in Jasper, Indiana. The deal is a sale-leaseback transaction with the seller and operator, Legacy Living. The asset opened in 2019 and features 18 independent living cottages, 70 assisted living units and 25 memory care units. The lease has an initial term of 15 years with two five-year extension options. In a simultaneous, but unrelated, transaction, Sabra also transitioned three of its skilled nursing facilities to a new operator. …

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From The MagazineOperationsPeople

Labor Pains

by Jeff Shaw

Senior living communities grapple with a severe worker shortage, responding with innovative approaches and programs. By Jane Adler “Help Wanted!” “Now Hiring!” The urgent signs posted everywhere from grocery stores to job boards reveal the depth of the labor shortage gripping the country. Workers are scarce. But senior living and care is being especially hard hit.  Long known for having a high turnover rate, the sector faces a number of new challenges. Workers in a healthcare-type setting are afraid of contracting COVID-19. The Delta variant of the virus has only …

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Question of the Month: What’s Your Staffing Situation?

by Jeff Shaw

Is your labor and staffing situation better, worse or the same as it was earlier in 2021, and why? Focus on engagement By Monica Friedman Chief HR Officer LCS We are continuing to experience staffing challenges to a greater degree than we did earlier this year. Although it varies by location, the challenge of attracting new talent to our industry remains.  We have faced increased wage pressure from staffing agencies that offer higher wages to experienced workers only to charge those higher wages back to clients. And, while most healthcare …

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Active AdultNewsOperations

Active Adult Requires More In-Depth Sales Strategy than Traditional Seniors Housing, Say Webinar Panelists

by Jeff Shaw

As more and more traditional seniors housing developers dip their toes into active adult, one of the challenges is understanding how this newest segment is both similar and different from independent living, assisted living and memory care. Perhaps most importantly, while all segments target seniors, it could be argued that the customer base is completely different. “With traditional seniors housing, about 70 to 80 percent of the initial search comes from an adult child, not the potential resident — typically a female, maybe an adult daughter or granddaughter,” said Julie …

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Webinar: Seniors Housing — Lead Generation Lessons from Active Adult Communities

by Sarah Daniels

  What can traditional seniors housing operators learn from successes in the active adult community segment, especially when it comes to generating interest and inquiries? How can active adult communities improve their own marketings strategies? These were the questions that Seniors Housing Business‘ latest webinar “Seniors Housing — Lead Generation Lessons from Active Adult Communities” sought to answer on Oct. 6. This webinar, sponsored by LeadingResponse, covered the following topics and more when it comes to best practices for marketing in the senior living space: Julie Podewitz, Vitality Living, explains …

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