NAPERVILLE, Ill. — Katie Pitts has joined owner and operator Charter Senior Living as vice president of marketing.
Pitts brings almost 20 years of experience in the senior living and health care industries. She has previously led marketing and brand strategy for CCRCs in the Midwest and acted as an advisor to multiple senior living organizations.
“Katie’s leadership comes at a pivotal time as we continue to strengthen our marketing capabilities and data-informed strategies,” said Jayne Sallerson, president and COO of Charter Senior Living, in a statement. “Her proven expertise in digital transformation, marketing automation and performance analytics will help us deepen engagement with residents and prospective residents in an evolving marketplace.”
Naperville, Illinois-based Charter ranked as the 39th-largest operator in the 2025 edition of the ASHA 50.