DALLAS — Nicole Ornelas has joined Lifespace Communities, a nonprofit senior living owner and operator, as vice president of experience.
In her new role, Ornelas will report to Nikki Kresse, chief experience and people officer. She will guide the development and execution of LIfespace’s enterprise experience strategy, which includes elevating resident experience, introducing new service models and applying data-driven tactics to create improvement. Ornelas will also collaborate with the vice president of human resources and other leaders to oversee team member experiences within the organization.
Ornelas brings more than 20 years of experience in customer experience strategy, brand innovation and transformation leadership across multiple industries. Most recently, she served as senior vice president, head of consumer and business customer experience at Bank of the West.
“Nicole is highly collaborative and brings a rare combination of operational insight, customer-centric design and data-driven strategy to the Lifespace team,” says Kresse. “Her passion for putting people first — customers, residents and team members alike — makes her the ideal leader to elevate our experience strategy in ways that are meaningful, measurable and scalable.”
Founded in 1976 and based in Dallas, Lifespace Communities owns and operates 15 continuum of care properties across seven states.