PLAYA VISTA, Calif. — Senior Resource Group (SRG), a developer and operator of luxury senior living communities, has assumed ownership and operation of Fountainview at Gonda in Playa Vista, a neighborhood in the Westside area of Los Angeles. The property was previously owned and operated by Los Angeles Jewish Health (LAJHealth). SRG is renaming the community Avocet Playa Vista.
A continuing care retirement community, Avocet Playa Vista offers independent living, assisted living, memory care and integrated healthcare, including rehabilitative therapies. Residents own a long-term contract for care and services in a well-appointed private residence at the community with access to all community amenities and offerings.
Situated within Playa Vista’s “Silicon Beach,” Avocet Playa Vista is designed to feel like its own intimate village. It is SRG’s third seniors housing community in the Los Angeles area.
Avocet Playa Vista is part of the Playa Vista homeowners association. This makes it a full-service community within a community, offering a full-service restaurant, bar/bistro, performing arts theater, arts center, indoor pool and fitness center, mind and body programs, cultural events and onsite rehabilitative healthcare.
In addition to all the amenities and services within the retirement community, Avocet offers all the advantages of living in Playa Vista, including a coastal lifestyle with shops, services and eateries nearby.
Avocet, which is the name of a distinctive shore bird, suggests a soaring, elevated sense of place, complementing the unique architecture and setting of the community, according to SRG. The name Avocet has deep symbolic meaning in many cultures representing balance and harmony, transformation and renewal.
“It was imperative that we identify an organization like Senior Resource Group to continue to operate this location with the highest standards,” says Dale Surowitz, president and CEO of LAJHealth. “We are confident SRG is a wonderful fit to meet the needs of this population moving forward and we deeply appreciate the assurances that there will be an ongoing commitment to Jewish values, ensuring residents can continue to live, and thrive, in their preferred lifestyle.”
According to Surowitz, “This transition empowers us to rededicate our resources into caring for even greater numbers of older adults in dire need of our services, including seniors who do not have the physical, mental or financial capabilities to care for themselves, and who may have nowhere else to turn for their care.”
Founded in 1912, and formerly known as the Los Angeles Jewish Home, non-profit LAJHealth is the largest single-source provider of comprehensive senior healthcare services in the Los Angeles area, serving nearly 4,000 people each year.
To ensure a smooth transition, SRG’s leadership team has been spending time at Avocet Playa Vista meeting with residents, families, and staff to listen and share information.
Founded in 1988 and headquartered in San Diego, Calif., SRG currently owns and operates approximately 20 senior living communities in Arizona, California, Florida, Georgia, Oregon and Texas.