The Point Group Acquires Senior Living Communications Agency Forte Group

by Jeff Shaw

DALLAS — The Point Group, a subsidiary of Point Communications Inc., has acquired Dallas-based Forte Group Inc., a public relations and marketing agency that exclusively serves the senior living industry. 

As a result of the acquisition, the company will create a new division of The Point Group named Forte Senior Living Group

“The senior category is a growing area and a prime market opportunity,” says Brenda Hurtado, president and COO of The Point Group. “The addition of Forte expands our senior insights and rounds out our acumen across consumer segments.”

Forte has worked with more than 100 seniors housing communities across the country in all areas of the continuum of care. Beth Wilbins, founder and CEO of Forte Group, will serve as president of Forte Senior Living Group.

“The Point Group is an exceptional firm and their robust marketing communications capabilities will enable the Forte team to bring to our clients more insights and opportunities from industries that intersect with senior living — specifically real estate, healthcare, technology and hospitality,” says Wilbins. “Our cultures and capabilities complement each other well.”

The Point Group is a full-service marketing communications firm with offices in Dallas, Houston and Austin. Its parent company, Point Communications, is a holding company based in Dallas, with investments in marketing communications, healthcare, real estate, banking and private equity.

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