SALT LAKE CITY — The Ridge Senior Living, a Salt Lake City-based operator of three seniors housing communities in Colorado and Utah, has hired Marti DiTaranto as vice president of sales and marketing.
DiTaranto will work with The Ridge communities as a primary sales resource to generate move-ins and new leads, and ensure that the sales and marketing process is fully executed. She has worked in the senior living industry for more than a decade at both for-profit and nonprofit organizations. Her experience in sales management spans all service levels, including independent living, assisted living, memory care and skilled nursing.
DiTaranto graduated from State College of Florida and is certified in senior living sales management by Florida State University.
In addition, The Ridge has hired Katrissa Gates as the executive director of its The Ridge Pinehurst community in Lakewood. She will oversee the day-to-day operations at the 18-acre campus that is home to more than 300 residents.
Gates is a licensed registered nurse in multiple states, and holds a Colorado Nursing Home Administrator license, assisted living certification, dementia care certification and Resident Assessment Coordinator certification.