COLUMBIA, S.C. — Watercrest Senior Living Group has hired Blake Patterson as executive director of Watercrest Columbia Assisted Living and Memory Care in Columbia.
Watercrest Columbia is a 107-unit, resort-style senior living community, which opened to residents in the fall of 2019.
Patterson began his career in hospice services. With a transition to marketing director for assisted living and memory care, he witnessed first-hand the impact of the front-line staff as a critical factor in the success of a community.
Patterson later became executive director of an assisted living, memory care and independent living community. He was later promoted to regional director of sales, leading nine communities’ sales and marketing throughout the state of South Carolina.
LifeBUILT Architecture designed Watercrest Columbia. The property is one of two joint-venture development projects between Watercrest Senior Living Group and equity partner Titan Development.