VERO BEACH, Fla. — Watercrest Senior Living Group, a Vero Beach-based owner-operator, has hired Carlos Keith to its executive leadership team in the role of sales specialist. Keith will support sales and marketing leadership for all senior living communities in Watercrest’s portfolio.
With 15 groundbreakings in under five years, Watercrest is poised to open a dozen new communities in the next few years. Watercrest has significantly expanded their executive leadership in the past year to support growth, including the addition of Keith and Laurie Venden in sales specialist roles.
Keith will utilize 20 years of multi-faceted expertise in sales and marketing strategy to support the communities’ sales efforts, to assist with coaching and onboarding new community relations directors, and to prepare new community sales offices to ensure successful openings.
Keith joined the senior living industry 10 years ago with a background in banking and pharmaceuticals. He has successfully developed teams while serving in all parts of the senior living continuum of care.