Atlas Senior Living Principals Form Salta Capital to Handle Financial Side of Business

by Jeff Shaw

BIRMINGHAM, Ala. — Atlas Senior Living’s principals have announced the formation of affiliate company, Salta Capital.

Salta Capital will differentiate itself from Atlas’ day-to-day, community-level operations by focusing on capitalizing, finance and asset management with current and future Atlas-associated real estate holdings. In addition, Salta will pursue opportunities where it is strategic and beneficial for the communities, such as consumption of supply chains.

Layne Held, former senior vice president of ServisFirst Bank, in conjunction with Atlas’ founders Scott Goldberg and Wyman Hamilton, will lead Salta. As a strategic shift, this move will allow Atlas to solely function on the day-to-day management of its communities while Salta focuses on financing and management of assets.

Birmingham-based Atlas Senior Living owns and/or operates 30 retirement communities in Alabama, Florida, Georgia, Kentucky, South Carolina and Tennessee, offering independent living, assisted living and memory care services.

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