PLYMOUTH, Mass. — Senior Living SMART (SLS) has released its newest resource for senior living professionals. The book is titled “SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy.”
The co-authors are industry experts Deborah Howard, CEO of SLS, and Andréa Catizone, president and COO of SLS, a full-service senior living marketing agency based in Plymouth. The book is billed as a comprehensive guide to mastering senior living marketing in a complex, ever-evolving landscape.
Whether you’re a digital marketer, vice president of sales, or a member of the C-suite, this essential guide introduces the SMART framework — strategy, marketing automation, analytics, resources, and technology — to drive effective, results-oriented marketing, according to the authors.
With a mix of practical insights, real-life examples, and actionable checklists, the book aims to give readers the tools they need to develop a winning marketing strategy, leverage automation tools, track key metrics, create compelling content, and optimize their tech stack to grow occupancy.
“This book is designed to simplify the complexities of senior living marketing,” says Howard. “Our SMART framework offers step-by-step guidance to help communities work more efficiently and effectively.”
Adds Catizone: “As the senior living industry continues to evolve, it’s crucial that marketing and sales strategies keep up with the pace. With this book, we’ve made it easier for professionals to align their efforts, maximize their tools, and ultimately grow occupancy.”
The book is available in print and electronic book (ebook) format on Amazon.