Discovery Launches Senior Living Brand Calligraphy

by Hayden Spiess

BONITA SPRINGS, Fla. — Seniors housing operator Discovery Senior Living has launched Calligraphy, its new operational brand. 

Two communities have opened under the Calligraphy brand — Calligraphy Westwood Village and Calligraphy Napa Valley, which are located in Los Angeles and Napa, California, respectively. Discovery also plans to expand the Calligraphy portfolio though 2026 and beyond. 

As a brand, Calligraphy is inspired by high-end hotel hospitality and defined by intentional design, curated lifestyle programming and a focus on elegance. Signature services under Calligraphy include Savour Cuisine, which offers elevated culinary experiences; VivaLife Enrichment, which includes purpose-driven indoor and outdoor activities; Vivre Health & Wellness, offering clinical services; Luxe Resident Services & Amenities, which includes concierge services, housekeeping, maintenance and transportation; and Luminescence Memory Care, a neuroplasticity-informed approach to memory support. 

Discovery ranked as the second-largest seniors housing operator, with a portfolio of  39,236 units, in the recently published edition of the ASHA 50, which is based on figures from June 1, 2025. 

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