PHOENIX — Seniors housing CEOs are planning to collaborate on an effort to solve workforce challenges and tap into the more than $3 billion in workforce funding available through federal, state and local programs.
This initiative will launch at the 2026 American Seniors Housing Association (ASHA) annual meeting Jan. 27 in Phoenix. Industry leaders plan to convene to discuss the issue and identify shared priorities and strategies to attract, retain and develop talent within senior living.
Tom Grape, founder, chairman and CEO of Benchmark Senior Living, and Dan Madsen, chairman and CEO of LeisureCare, will co-host the meeting, with Lynne Katzmann of Juniper Communities and John Cochrane of HumanGood participating in absentia. Jim FitzGibbon, former president of Four Seasons Hotels and Resorts, and Ed Evans, former chief people officer of Four Seasons, will also lend their perspectives to the meeting.
“The industry doesn’t lack ideas — it lacks coordination,” said an unnamed meeting organizer in a statement. “This is about creating shared priorities and a practical infrastructure so operators can actually act on them.”