TAMPA, Fla. — WoodBine Senior Living, a Tampa-based owner-operator, has announced a series of leadership changes. Donna LaRotonda, Chris Behm and Daryl McCombs are the new owners and managing partners of the company. Co-founders and former managing partners, Gloria Brock and Steve Gaylor, are taking on strategic advisory roles while also serving as director of sales and director of development, respectively. LaRotonda is a nine-year employee of WoodBine, having most recently served as senior executive director of Spring Village at Galloway. She has more than two decades of marketing and …
DALLAS — Sentrics, a Dallas-based seniors housing technology firm, has added Sarah Thomas to its advisory council. A global aging expert, Thomas brings nearly 20 years of knowledge transforming the aging experience to the council, which provides the Sentrics management team guidance and insights about the trends impacting the services and care of senior living. Thomas’ technology perspective is shaped by her experience helping some of the largest senior living companies develop and implement strategic change management initiatives and innovative human potential products. Combining corporate, entrepreneurial and consulting experience with …
BONITA SPRINGS, Fla. — Discovery Senior Living, an owner-operator based in Bonita Springs, has hired Hilary Bullard as the first-ever president of its Morada Senior Living brand. Bullard brings more than 15 years of experience managing seniors and multifamily housing assets for some of the industry’s most prominent investors. She most recently served as vice president of seniors housing asset management for Healthpeak Properties, a post she occupied since 2019. Bullard began her career with J.P. Morgan where she oversaw top-tier and middle-market seniors housing communities across multiple states. She …
BONITA SPRINGS, Fla. — Owner-operator Discovery Senior Living has launched a centralized contact center at its Bonita Springs home office. The center will position a team of inside sales specialists who will engage with all new prospects, create more detailed customer profiles and share information based on each prospect’s specific needs and desires. Specialists will then facilitate direct connections with senior lifestyle counselors from the Discovery Senior Living communities that interest them. Discovery expects the move increase the percentage of documented leads, improve gathering of contact information, grow the provider’s …
TOLEDO, Ohio — Welltower (NYSE: WELL) today announced that it has essentially ended its operating relationship with Genesis HealthCare, terminating the 51 leases for Genesis-operated skilled nursing facilities. Concurrent with the lease cancelation, Welltower has agreed to sell 42 traditional skilled nursing facilities for $680 million to a joint venture with Aurora Health Network, in which Welltower will retain a participating preferred equity position. Welltower will also contribute its nine former PowerBack facilities, which provide higher acuity, short-stay rehabilitation and care, into its 80/20 joint venture with ProMedica at a …
LOUISVILLE, Ky. — Atria Senior Living, a Louisville-based operator of independent and assisted living communities across the United States and Canada, has assumed management of 21 independent living communities owned by New Senior Investment Group (NYSE: SNR). The communities are spread across nine states, concentrated in the Northeast, Midwest and West Coast. It is the first partnership between Atria and New Senior. Holiday Retirement previously operated the communities. Atria will manage these new communities through its Atria Retirement brand. While the brand debuted in Canada in 2014, these will represent …
KANSAS CITY, Mo. — GlynnDevins, a Kansas City-based marketing firm specializing in seniors housing, has acquired fellow seniors housing marketing firm Bluespire. This is the second marketing and technology company GlynnDevins has acquired in the past four months, following the October purchase of Linkmedia360. “Our clients demand smarter, more efficient methods to support lead generation and sales strategies,” says Chris Egan, GlynnDevins president and CEO. “As we diversify our business by serving core industries within our growth model, we will continue to explore and assess opportunities to advance our position …
NASHVILLE, Tenn. — Brookdale Senior Living Inc. (NYSE: BKD), the nation’s largest operator of senior living communities, has agreed to sell a majority stake in Brookdale Health Care Services (BHS) to HCA Healthcare for $400 million. The BHS unit offers home health, hospice and outpatient therapy services. BHS operates 57 home health agencies and 22 hospice agencies across 26 states, along with 84 outpatient therapy locations. Brookdale will retain a 20 percent stake in the business. HCA Healthcare is one of the nation’s leading providers of healthcare services, comprising more …
AUSTIN, Texas, and CHICAGO — After years of working together through an informal partnership, Chicago-based brokerage firm Evans Senior Investments (ESI) and Austin-based financial intermediary Carnegie Capital have announced a strategic joint-venture. The venture aims to bring both companies’ respective brokerage practices under a seamless platform for seniors housing and skilled nursing owners. “We have long seen the fragmented and opaque nature of the Capital Markets space in our industry; it is often frustrating and inefficient for the owners and buyers that we represent,” says Jeremy Stroiman, CEO of ESI. …
WEST PALM BEACH, Fla. — Former Welbrook Senior Living executive Douglas Brawn has announced the creation of a new seniors housing investment, development and operations company named Alta Senior Living. Based in West Palm Beach, with another office in Santa Monica, California, the company is slready seeking investment opportunities in Florida and California. Industry investment veteran Scott McCorvie recently joined the company as chief financial officer and executive vice president of investments “Senior living is going to experience exponential growth over the next five to 10 years, and I want …