Features

Windsor at Celebration

By Hayden Spiess Baby boomers, who make up the much-anticipated “silver tsunami,” control an outsized portion of overall American wealth. This generation — born between 1946 and 1964 — comprises roughly one-fifth of the U.S. population yet holds more than 50 percent of U.S. household wealth, with over $85 trillion in assets, according to Federal Reserve data.  Many of these seniors also have uniquely high standards and expect that their living arrangements will reflect these standards.  Richard Ackerman, founder and managing partner of Big Rock Partners, based in Beverly Hills, …

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Senior Living Margins Webinar panel

The March 11 webinar “Senior Living Margins: How to Maintain Rate & Keep the Resident Experience Elevated” sponsored by JD Solutions Group, explored how senior living operators are navigating a paradoxical environment: strong occupancy driven by favorable demographics alongside sustained margin compression from rising labor, insurance and operating costs.  Panelists emphasized that high occupancy alone no longer guarantees financial success, as today’s operating landscape is defined by complexity. Evolving consumer expectations, ongoing staffing challenges, increased regulatory pressures and a rapidly changing digital marketing ecosystem are reshaping the seniors housing outlook. A …

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Development Panel_Seniors Housing West 2026

By Matt Valley Similarities exist between today’s challenging development environment and what transpired during the Great Recession (2007 to 2009) and its aftermath, says Bill Pettit, managing partner of Black Dog Capital Advisors, a Seattle-based consulting firm specializing in seniors housing.  Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. When the Great Recession hit, Pettit was in the midst of a more than 30-year run as president of …

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Steven-Zijl

By Steven Zijl The global elderly population is growing faster than any other, is comparatively wealthy and — depending on geographic and supply standards — is seeking out new communities for its “third age.” Consequently, the seniors housing sector is experiencing rapid transformation on both sides of the Atlantic.  While the United States boasts a mature and well-segmented senior housing market with clear product categories (independent living [IL], assisted living [AL], memory care [MC], skilled nursing facilities [SNF]), Europe remains fragmented and non-standardized. Demographic pressure is increasing the need seek …

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Symphony Pointe_Elkhorn, Nebraska

By Hayden Spiess LOS ANGELES — What’s in a name? Crystal Dillard, chief marketing officer of Oakmont Senior Living, might say “a lot.” According to Dillard, one crucial component of marketing to prospective senior living residents is not only understanding each unique customer base, but tailoring marketing materials and a community’s online presence accordingly — down to the very language used.  Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, …

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HUD-Rankings-2025

By Matt Valley A convergence of forces led to a dramatic surge in deal volume for lenders in the U.S. Department of Housing and Urban Development’s Section 232 healthcare mortgage insurance program in fiscal year (FY) 2025. Rising occupancies and improving financial performance at skilled nursing and assisted living facilities, a drop in long-term interest rates and the successful rollout of HUD’s Express Lane initiative in mid-2025 all played a factor. The final tally shows lenders in the program closed $5.96 billion in loans for the 12-month period that ended …

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Summer-Menegakis

By Summer Menegakis, Phoenix Advisory Services and Cross Check Quality Assurance For decades, senior living executives have treated dining much like other amenities such as fitness or activities —  important to daily life but not consistently measured. Operators relied on intuition, occasional feedback and the belief that great culinary service was more art than science. However, as senior living communities evolve and residents and their families bring higher expectations to the table, good intentions are no longer enough.   We now have a clearer understanding of the profound influence dining has on …

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Martin-Kimmel

By Martin Kimmel For too long, the senior living industry has approached design with a troubling assumption — older adults want old-looking things. Colonial windows. Shutters. This type of traditional architecture underestimates residents’ sophistication and their preference for contemporary living. Even more problematic is the cookie-cutter strategy, which involves replicating the same senior living community design across different markets in the pursuit of efficiency. These approaches fail on multiple levels. This type of design patronizes residents, alienates communities and ultimately hurts business. When a new senior living community appears, feeling …

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Amanda-Garvey

By Amanda Garvey As sustainability in the built environment continues to gain momentum, everything from tall towers to data centers is becoming greener. The seniors housing sector holds significant, often underrecognized potential for advancing eco-friendly practices.  There are currently more than 32,000 assisted living communities in the U.S., according to the National Center for Assisted Living. These facilities present a unique opportunity to make a positive impact on the environment.  As of 2024, there were also 14,827 certified nursing facilities (nursing homes) nationally, according to Kaiser Family Foundation (KFF) State …

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Vivante Newport Center

By Jane Adler The latest senior living design trends are forward-looking, aimed at attracting the up-and-coming generation of older consumers. These future residents don’t identify with the stereotypes of “old age.” They’re active and focused on staying healthy.  They mostly prefer more modern designs and open interiors that flow into one another so people can connect. They expect spaces that are welcoming and authentic, not unlike those they enjoyed in their former homes.  In response, architects and interior designers are reimagining senior living spaces around the themes of hospitality, wellness …

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