Features

A Matter of Choice: Entrance-Fee Versus Rental CCRCs

by Hayden Spiess November 25, 2025

By Beth Mattson-Teig The big selling point of continuing care retirement communities (CCRCs) is the full spectrum of senior living options offered on a single campus. And in an era when healthcare costs are rising faster than the overall inflation rate, operators are offering more options to residents to pay for that continuum of care. Fee structures are evolving along with the resort-style services and amenities offered at today’s senior living communities that range from fine dining and juice bars to travel clubs and golf simulators. Operators that are working to …

November 25, 2025

Clarisa James Kings III Emergency systems quote from article

How Safety Investments Build Trust in Senior Living Communities

by Sarah Daniels November 17, 2025

Establishing trust is an ongoing challenge for many seniors housing communities, with operators continually working to draw in new residents while simultaneously recruiting staff in an industry plagued by high turnover and labor gaps. In both efforts, evidence of the owner’s commitment to safety infrastructure can be a deciding factor that brings people in for the long term, according to Clarisa James, national vertical sales director at Kings III Emergency Communications. “Families want reassurance that loved ones are safe, not only in their living areas but throughout the community,” James …

November 17, 2025

Features Industry Voices Operations Technology

Value-Based Care is Key to The Next Generation of Senior Living

by Hayden Spiess November 13, 2025

By Fil Southerland, Yardi Senior living plays a pivotal role in the success of value-based care, a health care model in which providers are compensated based on patient results. As health care providers across the country move from a fee-for-service model to an outcome-based reimbursement model, seniors housing operators make essential contributions to achieving positive outcomes and managing risk for senior patients. As an industry, senior living needs to embrace this role, coordinating and contracting with health care providers in a peer relationship. This is vital to the outcome of …

November 13, 2025

Features Industry Voices Operations

On a Mission to Improve Patient Care? Start By Solving Staff Burnout

by Hayden Spiess November 5, 2025

By Curtis Forbes, MustardHub Assisted living, memory care, skilled nursing — whatever the care level, senior living facilities exist to help residents live well. Residents should not just survive, but actually thrive. The secret to making that happen isn’t fancy tech or spa-like amenities. It’s the people on the floor. When staff are trained, engaged and actually cared for themselves, residents receive better care. As staff satisfaction goes up, the number of mistakes goes down. The inverse is also true. Burned-out staff don’t stick around, and the residents pay the …

November 5, 2025

Features From The Magazine

Middle Market Solutions Emerge for the Seniors Housing Industry

by Hayden Spiess October 29, 2025

By Hayden Spiess When Stealers Wheel lamented being “stuck in the middle with you” in its 1972 song of the same name, the band was assuredly not intending to sing from the perspective of a senior searching for a place of residence. Nevertheless, the lyric could today very aptly be applied to the predicament that many potential seniors housing residents face. According to the National Investment Center for Seniors Housing & Care (NIC), the number of middle-income seniors in the United States is projected to almost double by 2029, totaling …

October 29, 2025

ALIS Medtelligent John Shafaee EHR quote

Active Adult Affordable Housing Assisted Living CCRC Content Partners Features Finance Independent Living Industry Content Memory Care Operations Skilled Nursing Technology

How Clinical Key Performance Indicators Can Improve Financial Performance in Seniors Housing

by Sarah Daniels October 13, 2025

Despite hopes that the rising tide in occupancy rates would lift all boats for the seniors housing industry, many operators with full properties still wrestle with revenue volatility that hinders financial performance. This phenomenon can be especially perplexing for investors who cut their teeth on other commercial property types where fully leased properties typically deliver healthy returns. Intent on their property’s real estate fundamentals, they risk overlooking the impact of clinical care on the bottom line. “Revenue volatility tends to be opaque for a lot of operators because it’s in the clinical world that turbulence happens with the residents, and …

October 13, 2025

Features Industry Voices

Five Ways to Enhance Senior Living Marketing

by Hayden Spiess October 10, 2025

By Amanda Kepshire, CallRail Standing out as a senior living provider is no longer just about amenities or availability. Success today requires a deeper strategy: one that combines human connection with data-driven precision. Prospective residents and their families are seeking transparency, trust and a personalized experience from the very first interaction. That means that marketing efforts need to be more intentional, measurable and aligned with what truly matters to seniors and their loved ones. Communities that adapt now by refining messaging, improving outreach and using data-informed insights to guide their …

October 10, 2025

InterFace-Seniors-Housing-Southeast-Design-Build-Panel

Development Features News

InterFace Panel: Seniors Housing Design Blends Hospitality, Technology for Next Generation of Residents

by Hayden Spiess October 7, 2025

ATLANTA — Health and wellness is an increasingly important component of seniors housing developments, as today’s seniors are living longer, staying more active and placing significance on quality of life. Connie Wittich, founding principal and CEO of Metropolitan Studio, points out that people want to live in beautiful places that focus on mental health and wellness, specifically. “We receive a lot of feedback with our early residents living in a new community, and they tell us it’s changing their life,” says Wittich. Unlike previous models that often emphasized privacy and …

October 7, 2025

Features Finance News

NIC Panel: More Capital Sources Will Be Needed to Meet Growing Demand for Seniors Housing

by Hayden Spiess October 1, 2025

By Matt Valley AUSTIN, Texas — Jonathan Schatz, president of investment firm Coastwood Senior Housing Partners, believes the seniors housing industry has arrived “at an existential moment.” “Make no mistake, we are facing a potential shortage of thousands of seniors housing units,” Schatz stated during a panel discussion titled “New Money, New Models: The Next Decade of Capital Formation,” which he moderated at the 2025 NIC Fall Conference on Sept. 9. Nearly 3,200 industry professionals gathered at the JW Marriott Austin for the three-day event. At the current rate of development, …

October 1, 2025

InterFace-Seniors-Southeast-Data-Marketing-Panel

Features News Operations Technology

InterFace Panel Explains How Data Drives Seniors Housing Sales, Marketing

by Hayden Spiess September 26, 2025

By Lynn Peisner ATLANTA — How are today’s seniors housing operators using data to drive sales and increase occupancy? This was the question posed to a panel of experts speaking at the 12th annual InterFace Seniors Housing Southeast conference, held at the InterContinental Hotel in Atlanta’s Buckhead area on Aug. 27. Data can paint a big picture, depicting the true nature of demand in a market. “We like to think of it as a novel,” said Nick Jasmon, vice president of business development for American Healthcare Management Group. “What’s happening …

September 26, 2025

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