Industry Voices

The pandemic has turned some technologies from optional amenities into operational necessities. By Jonathan Gould, K4Connect COVID has brought countless industries to a halt and caused companies to rethink how they continue to meet the needs of their customers while surviving the ongoing impacts of this pandemic. We’ve seen in-person meetings shift to virtual platforms, small businesses implement new e-commerce options, and restaurants add curbside delivery and pickup services for restaurants. Innovation is taking on new, promising forms that serve the customer where they are. This innovation wave is also …

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Nine months of shifting COVID-19 protocols have revealed many new best practices. By Bob Burg, Moves for Seniors (NOTE: This article is intended to summarize many of the lessons learned during Phase I of COVID-19, and that are driving the seniors housing industry through another surge as we enter 2021.) The COVID-19 pandemic has demanded an evolution in the approach to protecting at an-risk audience. Because we work with multiple operating companies and communities nationally, Moves for Seniors has a great vantage point to see what’s being done and what’s …

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The secret to beating COVID-19 may have less to do with PPE and testing, and more to do with processes, design and mission. By Donna Moore In late January, the first case of novel coronavirus was confirmed in the U.S. Previously unheard of, COVID-19 dominated nightly newscasts. By February, seniors were dying in nursing homes. This coronavirus was seemingly more contagious than anything seniors housing operators had ever faced. We regularly control infections and wear personal protective equipment (PPE).  COVID-19 was different Immediately, my senior leaders at Park Springs in …

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Technology such as needlepoint bipolar ionization can help keep residents safe. By Julie Fields Seniors housing occupancy rates have hit an all-time low.  The National Investment Center for Seniors Housing & Care (NIC) announced that the average occupancy rate for seniors housing properties fell 2.8 percent between the first and second quarters of 2020. According to NIC, the second-quarter rate of 84.9 percent is the lowest occupancy rate the organization has ever recorded.  While it’s easy to cast the blame for this occupancy drop on COVID-19, the truth is the …

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Developer launches a public relations campaign to heal the wounds to the seniors housing industry caused by COVID-19. By Jeff Shaw From the point of view of many inside the seniors housing industry, the sector has taken a beating from the press during the COVID-19 pandemic. Stories of coronavirus outbreaks at skilled nursing facilities dominated the headlines in March and April, and private-pay seniors housing was often conflated with nursing homes. Scott Stewart wanted to fight the negative perception of seniors housing, believing it to be the safest place a …

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What advice do you give to borrowers who are seeking to either acquire, refinance or develop seniors housing? Reset your expectations By Alex Florea Senior Director Blueprint Healthcare Real Estate Advisors My advice would be to take a step back, reset expectations and approach the market with an open mind. Attractive financing is available, and you can absolutely get your deal done.  But things have changed, and you may need to give recourse or other credit support. You may need to go outside your traditional bank group or work with …

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As tours go virtual and prospects are online more than ever, now is a critical time to give your web presence a tune-up. By Matt Perrin, Carely The senior living industry is more competitive today than it has ever been. You simply can’t be a contender without a strong online presence. That may seem obvious for your website and social media, but your profile pages in the multitude of online directories need attention, too — especially in a moment where Americans are spending more time online during quarantine. In addition …

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Three emerging trends could benefit residents and businesses alike. By John Williams, Avanath Capital Management An undeniable concern for seniors housing stakeholders is keeping residents at their properties healthy and well. While the seniors housing industry was addressing health and wellness issues long before COVID-19 struck, the pandemic has intensified our focus on this topic. As we move through this crisis, many industry professionals have deepened their commitment to health and wellness in a variety of ways. To that end, we will see myriad new amenities at seniors housing communities that are …

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Music programming can relieve isolation while still enforcing safety measures. By Amy Jeffs, Status Solutions Before the pandemic, senior living residents were already dealing with the burdens of social isolation and loneliness. One study even found that over half of residents without cognitive impairment reported feeling lonely. And now that residents are more isolated than ever, it’s only gotten worse. The effects are more than emotional, but can cause many negative consequences such as increased risk of “cognitive decline and progression of Alzheimer’s disease, recurrent stroke, obesity, elevated blood pressure, …

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From processes to spaces, senior living design and construction are in for a change. By Drew Roskos Now in month six of our country’s full-scale reaction to the COVID-19 pandemic, we are all embracing today’s heightened awareness of public health across the board, especially in our field of senior living.   As of this writing, roughly one-third of COVID-19 cases reported have been in senior living communities. As research continues to teach us more about the spread of the virus who is at the greatest risk, we are also likely …

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