What kinds of marketing and outreach are you doing to attract new residents and increase move-ins? Find creative solutions By Joseph Jasmon CEO American Healthcare Management Group We adjusted our business relationship visits and offered a helping hand to those businesses reopening with COVID-related assistance. We continue to provide virtual tours and have started a video program to introduce ourselves to the community. We recently began to offer in-home assistance, advice and a person to call for prospects who are nervous about moving. Enhancing our online presence and working our …
Industry Voices
Lessons learned from the Global Financial Crisis can offer a blueprint for this new recovery. By Bryon Cohron, ProMatura, and Cheri Clarke Doyle, Trammell Crow Co. The social and economic impact of COVID-19 has shocked all economic sectors in a variety of ways. For seniors housing, the impact is felt on many different levels. From the news headlines about the spread of the disease in nursing homes to financial strains felt by declining occupancy and higher operations costs, seniors housing is facing its most challenging time since the industry began. …
By Shane Reeves, CEO, TwelveStone Health Partners As of mid-July, data showed that 45 percent of all deaths from COVID-19 in the U.S. had occurred in long-term care (LTC) and assisted living facilities. This means that many of our most fragile citizens have lost their lives in these settings, although the number is likely higher because not all states have been reporting numbers for LTC and assisted living facilities. Which factors led to the most significant issues in nursing homes? A panel of researchers summarized the issues into four key …
It’s time to embrace the positive changes we’ve made in operations during this crisis. By Liz Jensen, Clinical Director, Direct Supply “If we had the right regulations in place before all of this happened, why did long-term care need waivers to take better care of people?” This question, in various forms, has been asked frequently in the past few months. For those who work within or receive services from the aging services sector in the United States, the hurdles involved in delivering care to older adults is not news. However, if there is one thing the COVID-19 pandemic has uncovered, it …
Landscape architecture is now a key part of space-planning, not just pandemic reaction. By Linda Gates, Co-Founder and Casey Case, President, Gates+Associates Long-term care residents and staff accounted for outsized shares of COVID-19 infections and deaths, according to USA Today. Facility design can’t solve a virus problem, but the dire numbers have drawn the attention of designers to explore options to minimize negative impacts and support operations. One area gaining renewed attention is the use of outdoor spaces, both because COVID is less easily transmitted outside and the long-known health …
Legal protections are complicated in the world of COVID-19. By Matt Keenan and Jenn Hatcher, Shook, Hardy & Bacon The owners and operators of long-term care facilities know better than almost everyone does how the destructive evil known as COVID-19 has changed lives in every shape, manner and form. It has also dramatically altered the most basic standards that have governed the long-term care (LTC) industry for years. And yet, today there remains enormous uncertainty about where the science and medicine will take us. With so much ambiguity at play, …
Developers should help increase safe, welcoming options for seniors. By Charlie Adams and Aileen Montour For members of the LGBTQ community, access to safe, affordable and inclusive housing is a necessity. Research has shown that LGBTQ-identifying individuals report lower incomes, increased food insecurity, higher unemployment and increased vulnerability to homelessness. Many cities across the country have implemented initiatives over the years to combat discrimination and promote inclusivity — everything from opening LGBTQ community centers to hosting pride parades. But as “the Stonewall Generation” grows older, more can and should be …
Lawyer finds her passion for seniors housing with a publicly traded operator. By Jeff Shaw Katie Potter did not take the traditional route into the seniors housing industry. A lawyer by trade, Potter assisted Five Star Senior Living Inc. (NASDAQ: FVE) with a few transactions. Impressed with her work, Bruce Mackey, then the CEO of the Newton, Massachusetts-based operator, brought her in to replace the outgoing general counsel in 2012. Potter quickly found herself intrigued by every part of the business, not just the legal aspects. She became heavily involved …
What is the biggest misconception about seniors housing and what can our industry do about it? Confusion about types of care By James Balda President and CEO Argentum Among the general public, there has always been confusion on how long-term care breaks down regarding service models, funding and regulations, and this has become especially problematic during COVID-19. During this crisis, we have leaned in on educating lawmakers and media on the many distinctions between skilled nursing and senior living. These groups are directly addressing the general public, so it’s essential they …
Industry leader Brenda Bacon, CEO of Brandywine Living and former Argentum Board Chair, offers expert insight into the industry-wide response to the COVID-19 health crisis and how senior living can apply those lessons going forward. Listen to Episode One of the Seniors Housing Business series Executive Insights to learn how Bacon and her team are protecting and promoting resident health, acting as educators and advocating for assisted living industry as a whole. Executive Insights is an exclusive interview series in which Seniors Housing Business interviews top thought leaders in assisted living. See …