Friday, January 31, 2025
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Industry Voices

DevelopmentIndustry Voices

Five Trends Driving Seniors Housing Design in 2023

by Jeff Shaw

By Mary Johannesen, Principal, Thriven Design COVID-19 has undoubtedly changed the way we live, work, play and function within our communities. Although a sense of normalcy has returned to daily life, the ramifications from the pandemic and subsequent lifestyle changes continue to drive development and design trends in the seniors housing industry. Older adults, now more than ever, are prioritizing amenities and functionality that improve their quality of life and ability to age in place safely and comfortably. From affordable housing to market-rate senior living communities, here are a few …

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Active AdultDevelopmentIndustry Voices

Active Adult Communities Ride the Demographic Wave

by Jeff Shaw

Developers look to capitalize on the 73 million baby boomers who are now seniors. By R.J. DeBee III Baby boomers, the generation that started the rebellious youth movement in the 1960s, are still shaking up American society. They represent a demographic shift known as the “silver tsunami” that is sweeping the country. The rate of U.S. baby boomers, estimated at about 73 million, entering their senior years continues to grow significantly. An estimated 10,000 people are turning 65 daily, with the leading edge of this age group now in their …

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Industry Voices

Question of the Month: Middle-Market Components

by Jeff Shaw

What are the essential components of a successful middle-market product? Start with the price point By Bryon Cohron Vice President, Market Analysis, Business Development ProMatura Group We see countless developers initially planning to serve the middle market, yet once development and operational costs are taken into account, the final product becomes unaffordable to that segment. Ensuring the development is affordable to your target market is key. Working from price points backwards may be the best strategy. From a consumer perspective, ensure that despite a lower price point, your product is …

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FinanceIndustry VoicesOperations

Operators Can Forge a Strong Financial Year in 2023

by Jeff Shaw

By Matt Caine, Managing Director, SOLIC Capital Advisors As 2023 kicks off, seniors housing operators are looking for ways to find optimism regarding the market’s outlook. While there are ways operators can counteract the damages of the past couple of years (more on that below), unfortunately many may find themselves at risk of default as they continue to grapple with labor shortages, higher wages, occupancy rates that have not quite recovered to pre-pandemic levels, and a lack of any new or ongoing government stimulus funding programs. According to data compiled …

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DevelopmentIndustry Voices

Access for All: Critical Design Considerations for Behavioral Health-Focused Seniors Housing Communities

by Jeff Shaw

By Scott Bales, Associate, and Amy Cheever, Principal and Director of Strategy, at Cuningham At a home for seniors with behavioral health conditions, a resident was continually setting off the emergency alarm system. In addition to triggering disruptive, audible alarms multiple times a day, the resident’s actions were costing the facility thousands of dollars for each response. This is a fairly common occurrence in residential care settings that were not initially designed to house individuals living with behavioral and mental health conditions. Staff at this home had three options: sedate, restrain, or …

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Industry VoicesTechnology

Leverage the Power of Mobile Technology

by Jeff Shaw

The way consumers engage with senior living providers has shifted in recent years. By John Lariccia, CEO, co-founder, WelcomeHome Software In today’s digital world, the future seems to arrive faster each day. New technology swiftly changes our expectations as consumers and how we interact with businesses. The most successful organizations understand that customers expect quick responses — often meaning mere seconds. If you can’t deliver on customer preferences and expediency, it is easier than ever for that customer to simply walk away. The consumer’s inclination for effortless connecting can be …

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Company NewsIndustry Voices

The SHB Interview: Adam Kaplan, Founder, CEO, Solera Senior Living

by Jeff Shaw

Son of an industry legend sets out to build his own legacy and transform seniors housing. By Jeff Shaw If he had stuck with the plan, Adam Kaplan would have taken the reins at one of the 10 largest seniors housing operators in the country.  The son of Senior Lifestyle co-founder and chairman Bill Kaplan, Adam worked for his father’s company for nine years in various roles. The initial idea was to hand over the company, which currently operates more than 15,000 units, from father to son. Bill Kaplan was …

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DevelopmentIndustry Voices

Leading From the Heart for the Middle Market

by Jeff Shaw

To succeed for residents of moderate means, we must balance compassion with the business aspects of seniors housing. By Joe Jasmon In order to create a successful and financially sound solution for the middle market of seniors housing, we have to change the paradigm. This change must come from the heart and begins with a single focus: the resident. We must address the resident’s needs with compassion and provide the care required for them to live their best life. Entering the middle-market space is a valid and well supported business …

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Industry VoicesOperationsTechnology

How to Manage the ‘Tripledemic’ of COVID, Flu and RSV

by Jeff Shaw

By Sara Aristizabal, Delos Labs For over two years, people in the United States and around the world have lived under varying levels of precautionary measures to control the outbreak of COVID-19. Mandatory masking, vaccinations, social distancing and stay-at-home restrictions helped to slow the spread of the virus and prevent deaths. Inadvertently, these governmental policies also reduced respiratory infections that only a few years ago were of great concern, particularly among older adults and children, including influenza and the respiratory syncytial virus, or RSV. Recently, however, many countries have either …

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Industry VoicesLegal Issues

‘Deaf Tester’ Lawsuits Target Senior Living Providers

by Jeff Shaw

By Sunny Thompson and Aliya Astaphan, Snell & Wilmer Senior living providers throughout the country are facing an emerging litigation threat — tester lawsuits brought by fair housing organizations claiming a lack of access to seniors housing facilities for deaf individuals who require American Sign Language (ASL) to communicate. These lawsuits are the product of undercover campaigns by fair housing organizations throughout the United States. “Testers” posing as potential residents or family members of a prospective resident visit or call seniors housing facilities to determine whether they are willing to …

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