Despite common wisdom that a more leads means more move-ins for seniors housing operators, recent research from marketing firm ProMatura Group and customer-relationship software company Sherpa shows this isn’t necessarily true. Instead, the research concludes, success is based on the amount of time and care spent with each lead.
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BEAUMONT, Texas — Buckner Retirement Services, a nonprofit owner-operator based in Dallas, has broken ground on an 80,000-square-foot expansion and 51,000-square-foot remodel at Calder Woods, a continuing care retirement community in Beaumont, located east of Houston near the Louisiana border.