MEMPHIS, Tenn. — Charter Senior Living has taken over management duties at The Village at Primacy Place in Memphis. Formerly known as Rose Terrace Assisted Living, the community offers assisted living services. The Village at Primacy Place increases the family of Charter Senior Living retirement communities to more than 40 throughout the U.S.
Safety, luxury and socialization all take on new meanings as marketing and sales teams change their approaches from pre-pandemic times. By Jeff Shaw March 2020 represented an abrupt and dramatic shift in how seniors housing units were sold to prospective residents. As the first wave of the COVID-19 pandemic led to lockdowns across the country, suddenly operators had to shift from selling luxury and lifestyle to safety from a virus that was more likely to kill seniors than any other demographic. That is, if a community’s local governments allowed move-ins …
PENNSYLVANIA — As part of a larger restructuring between a public REIT and its regional operator, Blueprint has arranged the re-tenanting of six skilled nursing facilities and an assisted living community in Pennsylvania. A regional operator was selected to manage the communities under a new master lease with the REIT owner. This is the first partnership between the two companies. Further details were not disclosed.
GAINESVILLE, Fla. — SantaFe Senior Living, a Gainesville-based operator of three senior living communities in North Central and South Florida, has appointed Ron Jennette as its new president and chief operating officer. Jennette will oversee The Village at Gainesville, The Terraces at Bonita Springs and East Ridge at Cutler Bay. The organization is part of the larger SantaFe HealthCare organization. He will report to Larry Schreiber, president and CEO for all affiliated businesses of SantaFe HealthCare. Jennette has been in the senior living industry since 1994, both as a CFO …
IRVINE, Calif. — Oakmont Senior Living, an Irvine-based operator with over 40 communities in California and Nevada, has promoted Scott Carlson to senior vice president of operations. Carlson joined Oakmont Senior Living in 2017 as the regional vice president of operations supporting the Northern California communities. Prior to Oakmont, he worked for Brookdale Senior Living, where he served in management positions including executive director, district director of sales and district director of operations. Carlson’s previous experience also includes serving as regional director of memory care for Sunrise Senior Living. Over …
TOLEDO, Ohio — Welltower Inc. (NYSE: WELL), a Toledo-based healthcare REIT, has agreed to acquire 33 seniors housing communities totaling 2,787 units in Michigan, Ohio and Tennessee. The purchase price is $548 million. The communities will be acquired as three separate portfolios from undisclosed sellers. The communities were available for purchase because the lease-up process was heavily damaged by the onset of the COVID-19 pandemic. With occupancy at only 63 percent, Welltower expects the communities will greatly improve their performance in 2023 and beyond. Welltower will install Michigan-based senior living operator …
Improved circulation and purification methods can help prevent viral spread. By Jie Zhao, Delos Labs We now know that SARS-Cov-2 (the virus that causes COVID-19) is primarily spread through the air. There are three main modes of transmission: direct exposure to exhaled droplets and particles in the air; inhalation of fine respiratory droplets and aerosol particles; and touching surfaces where those particles have attached to and then touching your eyes, nose or mouth. While larger respiratory droplets quickly fall onto surfaces, smaller aerosolized particles containing SARS-CoV-2 can remain suspended in …
HATTIESBURG, Miss. — Claiborne Senior Living, a Hattiesburg-based operator, has hired Brooke Saxon-Spencer as vice president of marketing. Saxon-Spencer is responsible for all aspects of the organization’s marketing efforts, both corporately and for Claiborne Senior Living’s communities. Saxon-Spencer brings over 20 years of experience in senior living including senior management roles at Radiant Senior Living, Oakmont Senior Living and Covenant Living. She is also the founder and editor-in-chief of Belong Magazine, a publication for female creatives and entrepreneurs.
HATTIESBURG, Miss. — Claiborne Senior Living has named Justin Wray as vice president of operations. Wray now oversees the day-to-day operations and works alongside Claiborne Senior Living’s communities to ensure that they are optimizing operations. Wray brings over 16 years of hands-on experience in seniors housing to the organization, both in operational strategy as well as sales and marketing. Previously, he worked in senior management positions with providers such as Pegasus Senior Living and Frontier Management LLC, where he helped grow the organization from 38 to 108 properties. Headquartered in …
OAK LAWN, Ill. — Anthem Memory Care has named Dashira Contreras as executive director for Grace Point Place, a community in Oak Lawn, a suburb of Chicago. Contreras previously was director of resident care at The Carrington of Lincolnwood in Lincolnwood. She also served as director of memory care for The Carrington. She brings over 10 years of senior living experience to this position. She earned a medical assistant degree from Lincoln College of Technology in Melrose Park. In addition, Contreras is a certified dementia practitioner and a Montessori dementia …