ST. LOUIS — Sherpa, a St. Louis-based technology company serving seniors housing, has hired Lana Peck to guide the company’s expansion into a range of research and analytics services. As vice president of research and analytics, Peck will lead Sherpa’s future data initiatives. Peck has become a familiar voice in the senior living industry with a nearly six-year tenure as senior principal at the National Investment Center for Seniors Housing & Care (NIC). Peck has authored more than 120 articles on senior housing data and trends as well as publishing …
SPRINGFIELD, Va. — Erickson Senior Living has named Melissa Robson as executive director of Greenspring in Springfield. Robson has served as associate executive director of Greenspring since 2018. Robson, a registered nurse, has over 25 years of experience working in various health care settings. She holds a bachelor’s degree in nursing from Gardner-Webb University and a master’s in health administration from Pfeiffer University.
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Outsourced HR Meets the Challenges of Senior Living Staffing
Due to the nature of their clientele, senior living operators continually need to market their services to attract prospective new residents. But it’s not just new residents that they need to attract: it’s new employees as well. For the reality is that the senior living market faces some of the highest employee turnover rates in the service industry: upwards of 50 percent annually. Multiple factors are the culprit, including lower-than-average salaries, the difficulties of working with an aging and often high-acuity population, as well as few perceived opportunities for advancement, …
HATTIESBURG, Miss. — Claiborne Senior Living, a Hattiesburg-based operator has hired Cindy Swink as a regional sales director. Swink joins a team of regional sales directors who are responsible for coaching, monitoring and driving occupancy at the community level. She will be responsible for designated communities within The Claiborne portfolio. Swink is a regional sales and marketing leader with multi-state territory management experience. She has senior living leadership experience in independent living, assisted living and memory care communities. She is also a subject matter expert in business development, as well …
Erickson Hires Chandra Kumar as Executive Director of Charlestown Community in Catonsville, Maryland
CATONSVILLE, Md. — Erickson Senior Living has named Chandra Kumar, a longtime Erickson leader, as executive director of Charlestown in Catonsville, a first-ring suburb of Baltimore. Kumar comes to Charlestown from Greenspring, another Erickson Senior Living community in Springfield, Va. She joined Erickson Senior Living in 2014 as the associate executive director of Riderwood in Silver Spring, Md. and was promoted to executive director at Greenspring in 2016. Kumar is a licensed nursing home administrator. She holds a bachelor’s degree in accounting and gerontology from the University of Maryland and …
RYE BROOK, N.Y. — Life Care Services (LCS) has promoted Ashley Wade to executive director of Broadview – Senior Living at Purchase College. The LCS-operated, university-based retirement community is currently under construction at the Purchase College, SUNY campus in Rye Brook, located along the Connecticut border northeast of New York City. Wade will oversee and manage all operations at Broadview, including leadership for the community, direct and indirect supervision of staff, management of Broadview facilities, collaboration with Purchase College, and ensuring residents’ safety, security and satisfaction. Wade has served as …
HATTIESBURG, Miss. — Claiborne Senior Living, a Hattiesburg-based operator, has hired Shauna Shockley as its vice president of sales. Shockley is responsible for all aspects of the organization’s sales and occupancy strategies. Shockley has over two decades of experience with large regional operators throughout the United States such as Frontier Management, Prestige Care and Spectrum Retirement Communities.
ST. CHARLES, Mo. — St. Charles-based Arrow Senior Living has named Steven Bunch, Lee Bohannon-Smith, Rhonda Nelson, Logan Harrington and Lisa Ford to its growing team of executive directors. Steven Bunch brings more than 30 years’ experience to his new role at The Madison Senior Living in Kansas City. In addition to his expertise in independent and assisted living, Bunch also worked in skilled nursing, residential care and memory care, serving in a number of leadership roles including vice president of operations at Capital Health Management Inc. He earned a …
EAGLE, Idaho — The Pennant Group Inc. (NASDAQ: PNTG), the parent company of operating subsidiaries that provide home health, hospice and senior living services, has appointed Brent Guerisoli, current president of Pennant, to succeed Daniel Walker as Chief Executive. Walker will continue to serve as chairman of Pennant’s board of directors. “After careful reflection, I have made the decision to reduce my professional obligations in consideration of family circumstances, to pursue charitable causes unrelated to Pennant or its businesses,” says Walker. Since joining the organization in 2012, Guerisoli has directed …
MADISON, Wis. — Ridgeline Management Company has hired Jarett Yach as executive director of The Ridge at Madison in Madison. Yach started working with the senior population as a nutritional aide at the age of 15. He became a Certified Nursing Assistant at the age of 16 and has been in senior care since. Yach has advanced in his career throughout the years by working as a director of resident services, director of community relations and as a certified CBRF administrator.