The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in 2021 marketing plans Survey results and insights for seniors housing operators When it comes to humanizing messages and promoting positive views of the seniors housing industry, these four panelists have a wealth of experience and information. Each has faced down the challenge of connecting with target audiences, even as connection …
Technology
Technology such as needlepoint bipolar ionization can help keep residents safe. By Julie Fields Seniors housing occupancy rates have hit an all-time low. The National Investment Center for Seniors Housing & Care (NIC) announced that the average occupancy rate for seniors housing properties fell 2.8 percent between the first and second quarters of 2020. According to NIC, the second-quarter rate of 84.9 percent is the lowest occupancy rate the organization has ever recorded. While it’s easy to cast the blame for this occupancy drop on COVID-19, the truth is the …
In the Nov. 4 Seniors Housing Business webinar “Seniors Housing Middle Market Conundrum — Development Challenges in Today’s Environment,” panelists Craig Abbott and Mike Edwin of Health Dimensions Group weighed in on the challenges of developing products for the middle market. They describe demographic and development trends, plus strategies to meet changing needs. “The pandemic exacerbated the development challenges for those in the middle market by bringing with it higher retail and labor costs, higher costs of operations due to regulatory requirements of disease and infection management, PPU increases, as well as other …
As tours go virtual and prospects are online more than ever, now is a critical time to give your web presence a tune-up. By Matt Perrin, Carely The senior living industry is more competitive today than it has ever been. You simply can’t be a contender without a strong online presence. That may seem obvious for your website and social media, but your profile pages in the multitude of online directories need attention, too — especially in a moment where Americans are spending more time online during quarantine. In addition …
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Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …
The sudden onset of the COVID-19 pandemic sent many seniors housing operators scrambling to find new technologies that could help them adjust to quickly changing market needs. “Over the last nine months, COVID forced seniors housing to accelerate its implementation of technology,” said Russ Horowitz of sales call analytics company Marchex. “It created a reactive need for how to adopt technology around things like safety and security, and how to support leads with things like virtual tours.” However, there may be a long-term silver lining. As operators adjust to their …
Music programming can relieve isolation while still enforcing safety measures. By Amy Jeffs, Status Solutions Before the pandemic, senior living residents were already dealing with the burdens of social isolation and loneliness. One study even found that over half of residents without cognitive impairment reported feeling lonely. And now that residents are more isolated than ever, it’s only gotten worse. The effects are more than emotional, but can cause many negative consequences such as increased risk of “cognitive decline and progression of Alzheimer’s disease, recurrent stroke, obesity, elevated blood pressure, …
HOUSTON — Kare, a digital labor marketplace for post-acute and senior care based in Houston, has hired Steph Kolbo as chief growth officer. Kolbo joins Kare after a decade at NRC Health, a healthcare customer intelligence company. She led growth strategy for the company’s post-acute care division (including senior living) and most recently helped lead customer strategy for health systems. At Kare, Kolbo will help build on the company’s customer and geographic growth, while also building alliances with nursing and vocational schools.
Technology, Wellness Define Seniors Housing of the Future, Say Exclusive Webinar Panelists
by Jeff Shaw
As the seniors housing industry prepares for the incoming wave of future residents — the oldest baby boomers are now 74 years old — operators are adapting their strategies. “Being able to pivot your business is really key,” says Kelly Keefe of seniors housing software company MatrixCare. “There’s been an increasing shift, more of a light put on wellness initiatives.” Keefe’s comments came during a webinar panel she moderated on Sept. 17 titled “How the Pandemic, Baby Boomers and Technology are Changing the Senior Living Business.” Presented by Seniors Housing …
In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly requested by residents and their adult children — and the requests are anticipated to grow as more Baby Boomers move into seniors housing residences. New uses for health-related technology, such as real-time data collection, show promise in terms of improving resident health and preventing hospital stays. Technology is also changing …