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Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing

by Sarah Daniels

In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …

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Automation is a Must in Modern Senior Living Sales Process, Say Webinar Panelists

by Jeff Shaw

The sudden onset of the COVID-19 pandemic sent many seniors housing operators scrambling to find new technologies that could help them adjust to quickly changing market needs. “Over the last nine months, COVID forced seniors housing to accelerate its implementation of technology,” said Russ Horowitz of sales call analytics company Marchex. “It created a reactive need for how to adopt technology around things like safety and security, and how to support leads with things like virtual tours.” However, there may be a long-term silver lining. As operators adjust to their …

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How to Keep Residents ‘In Tune’ During Quarantine

by Jeff Shaw

Music programming can relieve isolation while still enforcing safety measures. By Amy Jeffs, Status Solutions Before the pandemic, senior living residents were already dealing with the burdens of social isolation and loneliness. One study even found that over half of residents without cognitive impairment reported feeling lonely. And now that residents are more isolated than ever, it’s only gotten worse. The effects are more than emotional, but can cause many negative consequences such as increased risk of “cognitive decline and progression of Alzheimer’s disease, recurrent stroke, obesity, elevated blood pressure, …

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Kare Hires Steph Kolbo as Chief Growth Officer

by Jeff Shaw

HOUSTON — Kare, a digital labor marketplace for post-acute and senior care based in Houston, has hired Steph Kolbo as chief growth officer. Kolbo joins Kare after a decade at NRC Health, a healthcare customer intelligence company. She led growth strategy for the company’s post-acute care division (including senior living) and most recently helped lead customer strategy for health systems. At Kare, Kolbo will help build on the company’s customer and geographic growth, while also building alliances with nursing and vocational schools.

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Technology, Wellness Define Seniors Housing of the Future, Say Exclusive Webinar Panelists

by Jeff Shaw

As the seniors housing industry prepares for the incoming wave of future residents — the oldest baby boomers are now 74 years old — operators are adapting their strategies. “Being able to pivot your business is really key,” says Kelly Keefe of seniors housing software company MatrixCare. “There’s been an increasing shift, more of a light put on wellness initiatives.” Keefe’s comments came during a webinar panel she moderated on Sept. 17 titled “How the Pandemic, Baby Boomers and Technology are Changing the Senior Living Business.” Presented by Seniors Housing …

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Webinar: How the Pandemic, Baby Boomers and Technology are Changing the Senior Living Business

by Sarah Daniels

In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly requested by residents and their adult children — and the requests are anticipated to grow as more Baby Boomers move into seniors housing residences. New uses for health-related technology, such as real-time data collection, show promise in terms of improving resident health and preventing hospital stays. Technology is also changing …

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OdessaConnect Hires Jessica Heck as Chief Business Development Officer

by Jeff Shaw

LOUISVILLE, Ky. — OdessaConnect, a seniors housing technology platform based in Louisville and formerly known as myFamilyChannel, has hired Jessica Heck as chief business development officer. Heck was most recently chief strategy officer for Blake Management Group. She has already started at her new position, and led the rebranding effort of the company. Heck joins the team with nearly a decade of experience in the senior living industry. Beginning with Atria Senior Living, Heck went on to work for Elmcroft Senior Living and Milestone. She serves on the board of …

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VCTV, Touchtown Join Forces in Seniors Housing Tech Merger

by Jeff Shaw

NASHVILLE, Tenn. — Unigue, a Nashville technology provider and the parent company of seniors housing tech platform Touchtown, has acquired Visitor & Community Television Corp. (VCTV), which specializes in communication technology. The combined VCTV and Touchtown team will operate under the Touchtown brand led by current senior vice president of senior living Mike Rethage. VCTV’s technology solutions will be merged with Touchtown’s, providing a product range including mobile community apps, resident room entertainment, common room technology and support services.

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Webinar: Operators Should Prepare for COVID-19 Long Haul

by Jeff Shaw

Seniors housing operators have responded to the COVID-19 pandemic through a variety of changed procedures, such as increased infection protocols, limited visitations and meal deliveries. Now, the next step is to make sure those procedures are sustainable for the long term, as the virus shows no signs of going away in the near future. “I think back to when we were first realizing COVID-19 was really going to affect us. If we all locked down for a few weeks, the curve would flatten and we could all go back to …

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Assisted LivingCCRCIndependent LivingIndustry ContentOperationsPeopleSkilled NursingTechnologyVideosWebinars

Webinar: Tips for How Operators Can Thrive in the Evolving Seniors Living Market

by Sarah Daniels

On July 23, Seniors Housing Business hosted a panel discussion called “Tips for How Operators Can Thrive in the Evolving Seniors Living Market” where four seniors housing industry experts joined to talk about how they are addressing COVID-19 challenges, adapting and promoting communities in spite of obstacles. Click here to watch this engaging webinar. The seniors housing world has shifted dramatically in the past few months, explains Steve Lampa, Founding Parter at Kensington Living, a Washington D.C.-based operator. “The number of leads is definitely down, but on the other hand a lot …

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