An analysis of over 273,000 web reviews of seniors housing communities has shown that the top priority of residents and their families relate to cleanliness and staff.
That’s according to analysis by Seniorly, a seniors housing referral service, which partnered with data firm Skypoint to gather the data.
Close to a quarter of reviews regard cleanliness. The presence of odors, which are common in senior living environments, often serve as a proxy for quality and rigor, particularly during sales tours.
Nearly a quarter of reviews also centered on the administrative and sales staff. The administrative team and front desk should be trained in sales communication much like sales staff, to help maintain positive impressions for prospects.
Surprisingly, comments related to specialized care services (like rehabilitation or memory care support) received the highest ratio of neutral and negative comments to positive comments.
Opinions of family members are still important to future residents; almost a quarter of reviews indicate that the feedback shared is coming from family members, not just the residents themselves.
To read the full data report, click here.