KANSAS CITY, Mo. — GlynnDevins, a marketing firm based in Kansas City, has hired Lisa Legeer as senior vice president of research and healthcare consulting.
With more than two decades of healthcare and senior living experience, Legeer will oversee market research and healthcare consulting for the agency. Her role encompasses custom qualitative and quantitative consumer research, market demand and feasibility assessments, and resident and employee satisfaction.
Prior to joining GlynnDevins, Legeer was a principal at Dixon Hughes Goodman LLP, a North Carolina-based public accounting firm, where she worked with senior living and post-acute providers, hospitals and health systems.
During her career, she has provided strategic planning, operational consulting, performance improvement, marketing/market research, and other advisory services to both nonprofit and for-profit organizations. She also has extensive experience in market demand analyses for proposed and existing senior living and long-term care providers.
Legeer received her bachelor’s degree in rhetoric and communication studies from the University of Virginia. She serves on the board of trustees for the National Benevolent Association, a faith-based organization that helps provide affordable housing, children and family services, advocacy for older adults, and more for the underprivileged.