Referah Launches Online Marketplace to Match Seniors with Communities

CHICAGO — Referah, a Chicago-based company providing a new referral service for seniors housing communities, has officially launched.

“With more than 10,000 baby boomers achieving retirement age every day in America, the demand for senior and assisted living communities is facing a strong growth period for those with solutions anticipating a step ahead on the innovation curve,” says Lesley Durkan, president and CEO of the company.

The goal is to cut away the confusion and clutter of senior living searches by employing more and better input by including social interests, health, finances and other factors in a manner that in some ways mimic dating apps by matching the personalities of communities with prospective residents. Those seeking information on senior living communities incur no charges for the services.

Durkan’s decades in the senior living community sector, from community operator to senior vice president in both public and private organizations, gave her the guidance for what was most valuable — and what was a terrible time waster — for both the operators of communities and those seeking guidance for family members, according to the company.