Seniors Housing Marketing Firm GlynnDevins Rebrands as Attane Following Acquisitions

by Jeff Shaw

KANSAS CITY, Mo. — GlynnDevins, a Kansas City-based marketing firm focused on senior living, healthcare and financial services, has officially rebranded as Attane.

Since 2017, the company has experienced a rapid growth trajectory with a five-year average annual growth rate of 33 percent. In the past eight months, GlynnDevins acquired two marketing technology businesses — Linkmedia 360 in October 2020 and Bluespire in February 2021. Since those acquisitions, the company has integrated operations, solutions and marketing professionals from all three companies.

“A tremendous amount of planning, analysis and effort has been put into transforming our business to maintain our position as a marketing technology leader,” says Chris Egan, president and CEO. “We have grown and evolved from being a traditional marketing agency and have combined three market leaders under one marketing technology brand — Attane.”

“Aligning under one unified brand is important for continuity, awareness and growth as we deliver solutions for our clients and their industries,” adds Egan. “GlynnDevins, Linkmedia 360 and Bluespire were all strong, reputable brands, and we will honor those legacies by elevating Attane to an even higher level of prominence and influence. As market conditions build momentum to pre-pandemic levels, and given the current state of our business transformation, we believe now is the optimal time to rebrand.”

Attane represents a symbolic yet purposeful name that upholds the company’s position of delivering results, growth and success.

GlynnDevins was founded as a marketing agency in 1987 by Jim Glynn and George Devins to serve the senior living industry. Attane has now grown to employ more than 300 associates nationwide and predominately supports senior living communities/operators as well as healthcare and financial services industries.

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