Seniors Housing Marketing Firms Love & Co., Hunsicker Senior Living Services to Merge

by Jeff Shaw

FREDERICK, Md. — Love & Co., a Frederick-based advertising and consulting firm specializing in seniors housing, has acquired consulting firm Hunsicker Senior Living Services.

Rick Hunsicker, the CEO of the Hunsicker Senior Living Services, will continue to operate from the firm’s Dallas office, which is now a Love & Co. satellite office.

The two companies worked together previously and had “strong similarities in our philosophies toward senior living marketing and sales,” according to Rob Love, president and CEO of Love & Co. Hunsicker also offers seniors housing sales tools that Love & Co. was interested in, including an online training system for sales teams.

Hunsicker’s new position within the combined company will be vice president of sales services for the Western region.

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