CARLSBAD, Calif. — Solstice Senior Living, a national joint venture of Integral Senior Living and NorthStar Healthcare Income Inc. based in Carlsbad, has hired David Lors as the regional director of sales and marketing within Solstice’s East region.
Lors will spearhead initiatives for 10 of Solstice’s 32 communities in Connecticut, Illinois, Maine, Missouri and New York. He previously served as senior regional director of sales for senior living communities in Virginia and Ohio.
With more than 15 years’ experience in the senior living industry, Lors has led sales and marketing efforts in over nine states and two countries. He has held a year-over-year closing ratio of 40 percent or higher, and he has led above-average company move-in percentages.