GASTONIA, N.C. — After 43 years as a leading advisor to senior living communities, Gastonia-based Spectrum Consultants is rebranding as Tandem Senior Living Advisors.
The new moniker is executive creative director David Caudle’s creation, meant to illustrate how the firm partners with other like-minded companies and senior living advocates
The rebranding and new name come following the company’s April acquisition of Holleran Consulting, a national community engagement research and consulting firm specializing in resident and employee surveys for senior living. The Holleran name and core business will remain intact.
Tandem Senior Living Advisors partners with clients to market and brand their communities and meet the needs of the ever-growing senior population. Tandem is currently working with 29 clients across 11 states from start-up to expansion to rebranding to repositioning and improving existing occupancy.
New ownership in 2018 has CEO Mike Wallace, President Hoppy Sell and CFO/COO Greg Sellers leading the company. In 2019, the partners joined forces with David Caudle and established a Creative Services division and opened an office in Winston-Salem. Caudle, a senior living industry veteran, soon hired Tracy Sainte Marie as senior art director.