Watercrest Senior Living Group Promotes James Brassard to Director of Market Street Operations

by Jeff Shaw

VERO BEACH, Fla. — Watercrest Senior Living Group, a Vero Beach-based operator, has promoted James Brassard to a new executive leadership role as director of Market Street operations. 

Market Street Memory Care Residences are luxury communities that Watercrest designed and operates.

Brassard joined the Watercrest family in 2019 with extensive experience in senior living start-ups and turnaround communities. He successfully led the acquisition and turnaround of the company’s Palm Bay Memory Care community before advancing to executive director of Pelican Landing Assisted Living and Memory Care.

In his new role, Brassard will drive operational efficiencies and impactful training platforms while developing and mentoring three Market Street Memory Care Residence teams in Viera, Palm Coast and East Lake, Florida.

Brassard is a combat veteran who served in both Afghanistan and Iraq. He received his MBA from Gulf Coast University and started a non-profit organization to raise money and awareness for individuals with dementia.

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