ALFA Reorganizes under New Argentum Brand, Names Bersani COO

by Jeff Shaw

ALEXANDRIA, Va. — The Assisted Living Federation of America (ALFA), which earlier this week announced a rebranding under the name Argentum, will reorganize its structure and has promoted Maribeth Bersani to the position of chief operating officer.

Bersani has served at ALFA for 10 years, most recently as senior vice president of public policy. She also served as executive deputy director of the New York State Office for the Aging serving under Gov. Mario Cuomo. She holds a master’s degree in gerontology from the Davis School of Gerontology at the University of Southern California.

Bersani will continue to oversee the advocacy department until a replacement is named.

As part of the re-brand and reorganization, ALFA has separated its operations into three distinct business groups:

• The Advocacy & Public Policy group will communicate federal and state legislation and policy that best serves the needs of member communities and the residents and families they serve.

• The Programs & Services group will oversee ALFA ‘s events, publications and digital communications.

• The Education & Training group will oversee ALFA’s work in credentialing, certification and training.

Nathan Nickens will become vice president of programs and services, and Paul Williams will take the helm of the new education division under the title of vice president of education and training.

Other members of the senior leadership team include Jaclyn Allmon, vice president of marketing, and Gina Mamone, vice president of finance.

Formed in 1990, ALFA is an advocacy group working on behalf of the seniors housing industry.

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