WASHINGTON, D.C. — The American Seniors Housing Association (ASHA) has announced plans to make advertising buys in several high-profile newspapers as part of the organization’s plan to protect the seniors housing industry’s reputation during the COVID-19 outbreak.
Outlets to receive ads include The Wall Street Journal, New York Times, Washington Post, Los Angeles Times, Dallas Morning News, Atlanta Journal Constitution, Boston Globe and AARP magazine. The PR campaign is known as “Senior Living Today & Every Day.”
Concurrent with the ad buy, ASHA also produced a video showing the measures that seniors housing communities are enacting to ensure the safety of residents during the pandemic. Key message points emphasize that all levels of staff are going above and beyond, residents are adapting and thriving, and families have peace of mind knowing trained, professional staff are caring for their loved ones.
“It’s imperative that we reach out nationwide to drive home the message that the senior living industry is a vital part of the solution to overcoming this crisis,” says David Schless, president of ASHA. “We are working around the clock to keep residents and staff safe and virus-free. We take extraordinary pride in meeting the day-to-day challenges head on and are grateful for those who are serving tirelessly and heroically during this unprecedented time.”
Click here to watch the video.