Hayden Spiess

By Jane Adler Major urban areas tend to get most of the attention in the senior living industry. After all, these locations have large populations and submarkets with a sizable pipeline of income- and age-qualified older adults who potentially want or need independent living, assisted living or memory care.  But secondary and tertiary markets, occasionally overlooked, are generating solid investment returns and even outperforming big-city properties in many cases.  Smaller cities have less competition, say owners and operators. Existing senior living properties in secondary and tertiary markets refilled faster after …

By Hayden Spiess The old adage that the way to a man’s heart is through his stomach can be aptly applied to seniors housing residents. Tim Bryant, president of StoryPoint Group, knows this firsthand.  Before ascending to his leadership role at one of the largest senior living operators in the country, Bryant served as the chef at Independence Village of Plymouth, a StoryPoint community in Plymouth, Michigan, roughly two decades ago. There, Bryant took a deep interest in the well-being of residents, even fostering a relationship with a particularly acerbic …