Active Adult

COLUMBIA, S.C. — Resort Lifestyle Communities (RLC) has unveiled plans for Lakeview Retirement Community, an active adult property in Columbia. The 180,000-square-foot property will offer units ranging from studios to three-bedroom apartments. A groundbreaking ceremony is scheduled for Feb. 11. Development costs are estimated at $30 million. Although services will not be offered directly, residents needing care are free to contract with a home health provider, according to RLC.

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Insiders weigh the odds of success for this emerging product type. By Jane Adler Win or lose, investors and developers are placing big bets on the newly emerging product category of active adult rental communities. Aimed at the huge cohort of 74 million aging baby boomers, the projects are amenity-rich but lack many of the services found in traditional senior living communities, such as housekeeping, meals and assistance. The bet is that a certain segment of baby boomers will sell their homes and opt for a worry-free lifestyle that comes …

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WATERSOUND, Fla. — Master developer Minto Communities USA, global lifestyle brand Margaritaville Holdings and The St. Joe Company (NYSE: JOE) have started land development activities for Latitude Margaritaville Watersound. The site for the active adult community is located in Florida’s Panhandle region in Bay County near Panama City Beach. An official groundbreaking is planned for spring 2020. The project will total approximately 3,500 for-sale homes with a sales center, model homes and resort-style amenities for those 55 and older. The sales center and models are projected to open early 2021. …

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MYRTLE BEACH, S.C. — Hudson Capital Properties, a multifamily real estate investment and development firm focused on value-added acquisitions in the Southeast, has unveiled plans for The Retreat at Coastal Grand in Myrtle Beach. The high-end community, designed for 55-and-older residents, will feature 194 one-and two-bedroom residences. Construction is currently underway, but a timeline for completion was not released. Hudson is partnering with GHK Cape Fear Development and C&S Commercial Properties on the project. “With the combination of low taxes, reduced cost of living and warm weather, Myrtle Beach is …

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CINNAMINSON TOWNSHIP, N.J. —  Capitol Seniors Housing has completed construction of a new clubhouse and two of the remaining five residential buildings at Siena, an active adult community in Cinnaminson Township, a suburb of Philadelphia. Located on 15 acres, the community will feature 204 units upon full build-out. Capitol Seniors Housing acquired Siena in 2018. The owner is currently working to complete the community’s master plan that will total 12 buildings. The new residences range from 1,114 to 1,873 square feet. Cove Property Management operates the community.

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ATLANTA — Seniors housing operators and developers are facing pressure to adapt as a new category of lower-acuity housing rises in popularity. The new player in the seniors housing game — active adult — is undercutting independent living developers by appealing to a slightly younger population of empty nesters and retirees.

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