PHILADELPHIA — While seniors may still have a high interest in moving into seniors housing communities, it’s crucial that sales teams hit on certain difficult topics in a world shaped by the COVID-19 pandemic Philadelphia-based marketing firm LevLane Inc. and MarketVision Research Inc. conducted a research study of 250 adults over age 65. The study found that 64 percent of those surveyed who had been considering a move to a senior living community pre-COVID were still interested in moving into a community within the next five years, and of those …
Features
Survey of Sunrise Residents, Families Shows 92 Percent Plan to Request COVID-19 Vaccine
by Jeff Shaw
MCLEAN, Va. — A recent survey of Sunrise Senior Living residents and families found that more than 92 percent of respondents would “definitely” or “probably” request the vaccine for themselves, or their loved ones. This data point is one of several findings in a recent survey powered by Qualtrics with more than 8,000 respondents. According to Pew Research Center, only 60 percent of all Americans said they would definitely or probably get a vaccine to prevent COVID-19. McLean-based Sunrise recently announced that its senior living communities, which offer assisted living, …
The National Association of Real Estate Editors (NAREE) has awarded Seniors Housing Business with an award for its writing on the affordable seniors housing sector. The association’s 70th annual journalism awards were held last week, the first of the event to be held virtually. During the event, the Seniors Housing Business article “Overwhelmed” won a bronze award for Best Commercial Real Estate Trade Magazine Story. The article dives into the level of affordable housing for seniors currently available, and how the issue is likely to get worse before it gets …
Now approved for use in the United States, the first round of COVID-19 vaccines has officially landed. Employees and residents in assisted living and skilled nursing communities are in the first group slated to receive the immunization. While this is a strong sign that an end is on the horizon for a pandemic that has disproportionately affected seniors housing, it comes with a new challenge. Operators must now find a way to handle the complicated logistics of implementing the vaccine to millions of caregivers and residents. “It’s the first sign …
The seniors housing industry continues to face new challenges as a result of the COVID-19 pandemic. But there are reasons for hope. A recent survey conducted by marketing and client acquisitions firm LeadingResponse showed that 90 percent of prospects are still considering moving into seniors housing. Over 60 percent felt they had a good understanding of the costs of seniors housing and the programs available to make it more affordable. The survey, sent out in September, polled more than 2,000 seniors and their adult children who had already expressed an …
Pandemic Construction Slowdown May Ease Overbuilding Concerns, Say InterFace Development Panelists
by Jeff Shaw
Seniors housing developers have noted that both debt and equity have become difficult to secure as a result of the COVID-19 pandemic. Lenders are providing much lower leverage on loans, and many capital partners are staying on the sidelines until the full effects of the virus have passed. But there may be a silver lining to the halt in new construction. Before the pandemic, an influx of new supply was driving down occupancy. Those oversupply concerns may have come to an end. “We needed to have a pause in new …
There are two vaccines for COVID-19 awaiting approval by the U.S. Food and Drug Administration, signaling that there is an end to the pandemic on the distant horizon. However, the impact of the outbreak on the seniors housing industry may be long-lasting. A group of the industry’s top brass recently suggested that many of the changes made to adapt to the virus may in fact be permanent, and operators should prepare for this. The comments came during a panel titled “The Power Panel: CEOs Discuss the State of the Industry” …
WASHINGTON, D.C. — The American Health Care Association and National Center for Assisted Living (AHCA/NCAL), a Washington, D.C.-based organization representing more than 14,000 nursing homes and assisted living communities across the country, has released a report showing new COVID cases in nursing homes in the U.S. have now reached a record number of weekly new cases. Recent data released by Johns Hopkins University and the Centers for Medicare & Medicaid Services (CMS) show that with the recent spike in new COVID cases in the general U.S. population, weekly nursing home …
DALLAS — While seniors housing will continue to be impacted over the near term as a result of the COVID-19 pandemic, investors believe the sector has turned the corner from 2020’s significant challenges, according to the CBRE U.S. Seniors Housing & Care Investor Survey. Investors responding to the survey indicate that tempered investment growth is likely in the short term, with a full recovery to take longer. In the long term, respondents are encouraged by an aging population and a greater understanding of the threats posed by the pandemic. Seniors …
In spring of 2019, the National Investment Center for Seniors Housing & Care (NIC) released a research study showing that fewer than half (46 percent) of America’s middle-income seniors will be able to afford the $60,000 average annual costs of seniors housing and out-of-pocket medical expenses in 2029. The silver lining of the study was that seniors housing developers and operators could opt to build for this underserved market. About 18 months since the study was released, the dynamic hasn’t changed much, according to Michael Edwin, vice president with consulting …