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InterFace Panel Explains How Data Drives Seniors Housing Sales, Marketing

by Hayden Spiess

By Lynn Peisner ATLANTA — How are today’s seniors housing operators using data to drive sales and increase occupancy? This was the question posed to a panel of experts speaking at the 12th annual InterFace Seniors Housing Southeast conference, held at the InterContinental Hotel in Atlanta’s Buckhead area on Aug. 27. Data can paint a big picture, depicting the true nature of demand in a market. “We like to think of it as a novel,” said Nick Jasmon, vice president of business development for American Healthcare Management Group. “What’s happening …

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Do the Benefits of AI in Senior Living Outweigh the Risks?

by Hayden Spiess

By Eric Taub When Bluetooth burst on the scene, Procter & Gamble thought it would be a great idea to incorporate the technology into its Oral-B toothbrushes.  We can see how well that went over. And now that we can buy what is claimed to be the world’s first artificial intelligence (AI)-powered office chair from Backrobo, you’d be forgiven for thinking that our obsession with this latest technology is another prime example of irrational exuberance. AI has entered the “inflated expectations phase” of the so-called hype cycle, the point at …

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Seniors Housing Sector is Experiencing ‘Frenzy’ of Investment Activity, Says InterFace Panel

by Hayden Spiess

By Hayden Spiess ATLANTA — The seniors housing sector has not always been the apple of commercial real estate (CRE) capital’s eye. Industry professionals say that this is no longer the case and that a confluence of factors is driving strong investment activity in the sector.  “Nationally, this asset class is the darling with respect to CRE,” asserts Michael Bowden, senior vice president of investments with LTC Properties. “It wasn’t, as we know, for a long time. So that’s a new shift, which is super cool for all of us.” Courtney …

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Del Webb Must Continue to Innovate, Urges PulteGroup CEO at NIC Fall Conference

by Hayden Spiess

By Matt Valley AUSTIN, Texas — The Del Webb active adult brand, long associated with Sun Belt markets, is gaining traction in the Midwest, says Ryan Marshall, president and CEO of Atlanta-based PulteGroup Inc. (NYSE: PHM), parent company of Del Webb. But unlike Sun City, Arizona — the pioneering planned retirement community developed by Del Webb starting in 1960 — today’s developments are much smaller in scale. Del Webb Hickory Greens, located about 25 miles southwest of Cleveland in Columbia Township, Ohio, officially opened in March of this year. The 622-home community is …

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Question of the Month: What Data Would You Like to See the Industry Track, and How Would That Information be Beneficial for Owners or Operators?

by Hayden Spiess

Yesterday’s Results, Tomorrow’s Outcomes By Dennis Murphy, Chief Investment Officer, Priority Life Care Though our industry tracks occupancy and expenses well, it misses predictive key performance indicators that could transform performance. Imagine knowing a resident’s lifetime return on investment and care progression — marketing budgets could then be tied to real value, not guesses. Also, communities capturing real-time associate feedback could prevent turnover before it happens. Even labor scheduling is too often reactive; we wait for payroll to close before spotting overtime or agency use. With forward-looking labor and resident …

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InterFace Panel: Seniors Housing Developers Can Cut Costs by Eliminating ‘Wasted Space’

by Hayden Spiess

ATLANTA — In today’s high-cost environment where obtaining development financing remains tricky, seniors housing builders are focused on cutting expenses — whether it be shrinking spaces or eliminating underutilized amenities altogether. That was the major takeaway from the development panel at the 12th annual InterFace Seniors Housing Southeast conference, which took place at the InterContinental Hotel in Atlanta on Wednesday, Aug. 27. The panel, which was titled “When Will Development Rebound? Outlook & Strategies for 2026,” included Richard Ackerman, managing partner of Big Rock Partners; Joe Jasmon, CEO of American …

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NIC Panel Shares Lessons Learned Over Past 30 Years, Pitfalls to Avoid

by Lynn Peisner

AUSTIN, Texas — It’s often been said that those who ignore history are frequently condemned to repeat it, cautions Bob Kramer, founder and former CEO of the National Investment for Seniors Housing & Care (NIC). “By looking back at the past 30 years of growth in our industry, we’re presenting to you today six lessons learned from both the successes — they’ve been notable — and the mistakes and failures so that hopefully we can all be wiser in the next growth cycle,” emphasized Kramer during a lively panel session …

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FeaturesIndustry Voices

Reimagining Inclusive Dementia Support

by Hayden Spiess

By Kirsten Jacobs, LeadingAge “At what point in history has segregation ever worked?” This provocative question was posed 10 years ago by Pat Sprigg, then the CEO of Carol Woods Retirement Community, a LeadingAge member. On that day, a room full of participants gathered to explore the best and promising practices in dementia care, and Pat challenged us to reflect deeply on the practice of separating individuals living with dementia — and to consider whether a more inclusive, compassionate approach might be possible. Today, I find myself among a growing …

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InterFace Panelists Expect Imminent Spike in Demand for Seniors Housing

by Hayden Spiess

ATLANTA — The seniors housing sector stands at a “curious” crossroads in terms of the current real estate cycle, according to Chris Guay, CEO of Vitality Living. The Brentwood, Tennessee-based company is a seniors housing owner-operator with communities located across the Southeast and Texas. Guay asserts that on one hand, seniors housing owners and operators are still healing from the supply-and-demand shocks stemming from the COVID-19 pandemic. On the other, the sector is standing on the precipice of the prophesied “silver tsunami,” a phenomenon wherein the baby boomer generation is …

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Lenders Welcome Return of Stability to Capital Markets After Three Years of Volatility

by Hayden Spiess

By Matt Valley ATLANTA — In an unsettled world, the capital markets have ironically proven to be relatively stable this year. That’s helped pave the way for the rebound in financing across the seniors housing sector, lenders say. But they are quick to add that construction financing remains difficult to secure for most developers. For much of this year, the U.S. 10-year Treasury yield has fluctuated between 4.2 and 4.6 percent, a relatively narrow range compared with the high volatility experienced in the three years prior. In 2022, for example, the …

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