Features

As operators build back occupancy post-pandemic, they’re also drawing up new blueprints for success. Operators are trying to figure out what baby boomers want in a senior living community. A renewed emphasis on customer service is critical. New marketing strategies are embracing the latest technology, even artificial intelligence. “Brand” and “culture” are two words that operators bring up over and over again.  While the labor crunch has eased a bit, operators are still shorthanded. Effective recruitment and retention practices are vital for sound operations. Happy employees make for happy residents …

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ANNAPOLIS, Md. — The occupancy rate for private-pay seniors housing rose 80 basis points to 84.4 percent in the second quarter of 2023, according to data from NIC MAP Vision. It’s the ninth consecutive quarterly increase in occupancy as the industry continues to recover from impacts of the COVID-19 pandemic. The occupancy figure marks an increase of 660 basis points from the pandemic low of 77.8 percent in second-quarter 2021, but still short of the pre-pandemic mark of 87.1 percent in first-quarter 2020. NIC MAP Vision is a product of …

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MatrixCare Clinical Team Moore

Call it the ripple effect. A great clinical team produces positive resident outcomes. Positive outcomes lead to satisfied residents and families, which leads to a good reputation in the wider community. That leads to more referrals, higher occupancies and organizational success. “Clinical outcomes are at the forefront of everything we do,” says Rob Moore, director of strategy and portfolio management at MatrixCare, a provider of senior living software solutions. “It is critical to maintain focus on outcomes.” The best way to ensure good resident outcomes? Give the clinical team a …

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CHICAGO — Headwinds and tailwinds are driving the senior living business in a new direction. Owners and operators are bullish on the long-term prospects for the industry, but they still grapple with the aftereffects of a punishing pandemic and the struggle to regain healthy operating margins. Demand is strong and expected to only improve as baby boomers age. However, expenses, including wages, continue to rise. Rents are higher, but so are interest rates, compressing valuations. On the plus side, innovative technology and new revenue streams could help boost profit margins.  …

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  The Sept. 28 webinar “The Do’s and Don’ts of Marketing Automation for Seniors Housing“ focused on how growing occupancy at properties can effectively counter the headwinds the industry is currently facing. Automation can make for smart and effective marketing, but what are the best practices when it comes to streamlining and messaging? Tune in to learn how repetitive (and often manual) tasks can be overhauled by an overall strategy that automates marketing at a scale that’s both appropriate and human. Learn about particular industry challenges, seniors housing industry trends and how …

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CHICAGO and ANNAPOLIS, Md. — Older adults have heightened vulnerability to illness and impaired mobility prior to, and just after, entering a seniors housing and care property, new research shows, but frailty levels then quickly plateau and ultimately decline. The research was conducted by NORC at the University of Chicago, funded through a grant from the National Investment Center for Seniors Housing & Care (NIC), an Annapolis-based data firm serving the seniors housing industry. In a review of Medicare claims of residents from 14,201 senior living properties and using a …

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As seniors housing operators look back on the past 18 months, the effects of the COVID-19 pandemic have largely faded. Occupancy has been on an upward trend for many consecutive quarters, labor markets have become more stable and profit margins are getting larger. While the industry isn’t fully back to where it was in 2019, the outlook for operators is much sunnier than it was in mid-2020. But new challenges have arrived in the form of capital markets disruption, which has impacted the ability to buy, sell, borrow, lend or …

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  The Sept. 14 webinar “It’s the Dog Days of the Senior Living Investment Market — How to Find theCreativity Needed to Overcome Capital Markets Crunch“ analyzed the outlook throughout today’s seniors housing market. Operations recovery, development, transaction trends, capital availability and pricing were all points of discussion for an hour-long conversation between a six-person panel of industry experts. Where are there opportunities and how is the seniors housing world adapting to the current environment? Click here to find out more about what experts are seeing in the capital markets landscape. Major …

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ATLANTA — Today’s seniors housing market is a tough one, characterized by an inflationary environment and high operational costs. Amid the challenges the industry currently faces, owner-operators within the sector must focus on controlling expenses, such as labor and insurance, to maintain profitability — and earlier is better when it comes to planning to mitigate these expenses. Eric Mendelsohn, CEO and president of National Health Investors, a REIT that specializes in seniors housing, emphasized the importance of labor market analysis in the underwriting stage of operations. “Labor is a key …

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  The September 6 webinar “Technology & Seniors Housing — How to Achieve Smart, Streamlined &Standardized Business Systems” focused on how operators can optimize technology to meet resident and family expectations while operating as efficiently as possible. See how industry experts are encouraging a more cohesive approach to systems in seniors housing by consolidating their tech stack. This webinar covers the importance and the components of a strategic technology plan, the impact of resident and family experiences, plus how residents are using engagement technology currently (including announcements, social calendars, maintenance, meal ordering and …

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