From The Magazine

After a series of national news articles portraying the worst aspects of seniors housing, owners and operators are developing best practices for handling negative media coverage. By Jeff Shaw The headlines are sensational, and they make the seniors housing industry look bad. Negative news about this burgeoning sector seems to be a go-to for national and local journalists. The most recent attack came via the Washington Post, which released a pair of articles on Dec. 17 that cast seniors housing in a negative light: • “Understaffed and Neglected: How Real …

The penetration rate remains stagnant, even as seniors housing becomes a more accepted asset class and more prospective residents understand its value. What’s the solution? By Jeff Shaw The seniors housing industry is currently experiencing something of a metrics renaissance. After surviving the brutal blow that was the COVID-19 pandemic, most of the base numbers have trended positive: • There have been 11 consecutive quarters of occupancy growth. • Rental rates saw dramatic increases over the past few years, with reportedly little pushback from residents. • New construction has remained …

Prices are just beginning to stabilize after a 2022 wracked with catastrophes led to unprecedented rate increases. By Jeff Shaw As if things weren’t challenging enough for senior living owners… Expense increases have been a major contributor to shrinking profit margins in the seniors housing space since the COVID-19 pandemic struck in 2020. Whether it’s due to increased labor costs or rising construction costs, it seems like the “L” portion of the P&L keeps growing. We’ll add property insurance premiums to that list — 2022 was a devastating year for …