Discovery Senior Living Assumes Management of 19 Former Elmcroft Communities, Announces New Regional Brands

by Jeff Shaw

BONITA SPRINGS, Fla. — Discovery Senior Living and Ventas have announced the rebranding of 19 former Elmcroft Senior Living communities. Management functions for the communities, which are located in multiple states, were transferred from prior operator Eclipse to Discovery, while Ventas will retain ownership of each.

The move results in the TerraBella regional brand name’s transformation into a second, formal, regionally focused, wholly owned subsidiary management company for Discovery, and also gives rise to two newly created regional brands, SummerHouse and Seaton.

Of the 19 communities, 13 were rebranded under the TerraBella marquee, with SummerHouse beginning as a three-community, Alabama-focused portfolio, and Seaton consisting of two Mid-Atlantic communities. The remaining community, in Albuquerque, New Mexico, will be managed by Discovery’s Texas-based Morada Senior Living regional management company.

Dave Adams, who has been serving the Discovery organization in an executive advisory capacity and focusing on the integration of new acquisitions, has been announced as the division president of TerraBella Senior Living. Adams will now oversee the TerraBella division’s leadership teams with additional support provided through the parent company’s Bonita Springs headquarters.

“We are thrilled to expand our partnership with Ventas, and have the opportunity to utilize our unique, locally focused, regional brand management company structure to create sustained success in these communities,” says Richard Hutchinson, CEO of Discovery Senior Living.

Discovery Senior Living currently operates a portfolio of more than 90 communities, which together encompass more than 13,000 units.

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