CHICAGO — Evans Senior Investments (ESI), a Chicago-based consulting firm and brokerage, has launched a new company: Evans Senior Marketing.
The new firm will focus on digital marketing in seniors housing and skilled nursing. ESI is partnering with Denver-based marketing firm IVelocity to develop the new venture.
“Over the years, occupancy continues to be the biggest struggle for the seniors housing and skilled nursing owners we work with,” says Jeremy Stroiman, CEO of Evan Senior Investments. “The marketing tools available to owners are often outdated, ineffective, and expensive. We see an opportunity to create digital marketing solutions specifically designed to help owners regain control of their occupancy.”